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Welcome To Blog Your Brilliance

By patty@b2bdigitalassistance.com

Welcome to Blog Your Brilliance Welcome to Blog Your Brilliance! Are you ready to jumpstart your blog–and your writing confidence? I hope so, because that’s exactly what we’re going to do over the next five weeks together. Each Monday, you’ll receive access to a new module. Watch the videos, do the assignments, and share your […]

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Lesson 4.3 – Creativity magic

By patty@b2bdigitalassistance.com

Lesson 4.3 Creativity Magic In Lesson 4.3, learn about three creativity kickstarters you can use when you feel your muse is out to lunch. Resources mentioned in this lesson: The “What if?” method (Slideshare presentation) Elizabeth Gilbert’s TED Talk: Your elusive creative genius (my favorite TED Talk of all time!)

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Lesson 4.2 – Idea capture and tracking

By patty@b2bdigitalassistance.com

Lesson 4.2 What to do with your ideas (or idea capture and tracking) In this lesson, discover a few ways to capture and track all of your ideas for your blog. Warning: fun ahead! Resources mentioned in these lessons: Moleskine, Code & Quill, Leuchtturm notebooks Pilot Hi-Tec-C gel ballpoint 0.3mm, Pilot Hi-Tec-C Maica colors ballpoints, Kurutoga Advance pencil  Airstory.co WordPress […]

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Lesson 2.4 – WHERE and WHEN

By patty@b2bdigitalassistance.com

Lesson 2.4 – WHERE and WHEN In this lesson, bring everything together — your WHO, WHY, WHERE, and WHEN — into an editorial calendar for an upcoming quarter. See examples of different editorial calendars, download an editorial calendar template in Excel format to modify and use as you please, and use the Editorial Calendar Assignment […]

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Lesson 2.3 – WHAT

By patty@b2bdigitalassistance.com

Lesson 2.3 – WHAT In lesson 2.3, figure out your “what” — what blog posts and other content to create to further your business and achieve your blogging goals. Use the accompanying Blogging WHATs worksheet to follow along with the video and take the next step on the journey to a complete editorial calendar. Downloads […]

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Lesson 2.2 – WHY

By patty@b2bdigitalassistance.com

Lesson 2.2 – WHY In this lesson, dive into your blogging strategy to discover why to share what content, when. Walk through a detailed example of a blogger who’s creating her plan for the upcoming quarter. Use the Strategy and Results worksheet to get started on a blogging plan for your business as well. Downloads […]

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LESSON 2.1 – WHO

By patty@b2bdigitalassistance.com

Lesson 2.1 – WHO Who are you blogging for? Your prospects and customers, of course! In this lesson, get to know your ideal reader by exploring their pains and challenges–in their own words.  Also explore their aspirations and the transformations you bring. The reason for this work is not to sell, although selling is a […]

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Module 1: Getting Started

By patty@b2bdigitalassistance.com

Module 1: Getting Started Lesson 1.1 – Blogging Basics In this module, discover what, exactly, a blog is, and what characteristics differentiate it from a typical web page. Also learn how to speak blog, and decide where your blog will live. Lesson 1.2 – Blogging Benefits A blog can do a lot of great things […]

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Lesson 1.3 – Decisions to Make

By patty@b2bdigitalassistance.com

Lesson 1.3 – Decisions to Make You have two choices as you set out to blog: 1) blog whenever and about whatever you feel like, or 2) blog strategically, and with purpose. I’ll be teaching you the second option–and the strategy starts with the decisions you’ll make in this module, including blogging frequency and how […]

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