Generating leads for a physician consultant
This consultant serving pediatric emergency departments wanted a way to collect email addresses from people arriving at his site through word-of-mouth referrals, organic search, and other marketing campaigns. To accomplish this task, we decided to offer a free autoresponder eCourse filled with valuable, actionable information.
Doing so not only allowed the consultant to gather the names of prospects for future marketing campaigns; it also helped him to boost name recognition and become known as an expert in his field.
The course comprised an introductory "welcome" email letter, and 10 individual email lessons.
View the lead-nurturing email course content
Click the image below to read the text of the introductory letter and three of the email lessons.
Get more leads for your business with an email ecourse
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