This consultant serving pediatric emergency departments wanted a way to collect email addresses from people arriving at his site through word-of-mouth referrals, organic search, and other marketing campaigns. To accomplish this task, we decided to offer a free autoresponder eCourse filled with valuable, actionable information.
Doing so not only allowed the consultant to gather the names of prospects for future marketing campaigns; it also helped him to boost name recognition and become known as an expert in his field.
The course comprised an introductory "welcome" email letter, and 10 individual email lessons.
Click the image below to read the text of the introductory letter and three of the email lessons.
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.
Renae Gregoire works with passionate people who need help capturing their brilliance and conveying it clearly, concisely, and effectively. She pulls out the bits of knowledge and wisdom that live inside you, organizes those bits into coherent, reader-focused messages, and then builds on those messages to create anything from a piece to a suite of marketing content designed to lead people to say YES to your offers.