Is your ecommerce site making this deadly mistake? | Marketing content writer |

Is your ecommerce site making this deadly mistake?

By Renae Gregoire

I received an ad in my inbox this morning, inviting me to a new, online shopping venue. 

The images in the ad appealed to me, so I clicked.

And this screenshot shows you the FIRST thing the site presented to me, a potential new customer.

That pop-up box appeared immediately on the site. And there's no way to get out of it unless you're a current customer, or unless you sign up.

But I don't want to sign up! I want to browse first.

If I like what I see, then perhaps I'll be willing to give you my contact information.

To make my voice known and to get out of the popup, I did sign up using this information:

  • email address:
  • password (requested on the next screen): Illneverbuyfromyourstoreforsure

Surprisingly, this is not the first time I experienced this annoying website behavior.

I captured this screenshot a few months ago, and didn't hide the retailer's name: Fab. Maybe they'll see this post and change their annoying ways.

It's a real shame, too, because I love maps, and map jewelry would be awesome! But I refuse to give my information before I'm allowed to browse.

If you want me--and others--as customers, then I suggest you avoid this behavior on your ecommerce site.

Featured image from

Join my tribe?

Do you sweat the small stuff? Do you want your online presence to inspire trust and confidence? Do you grit your teeth when others don't care enough about YOUR web experience? Are you all about creating an excellent website and excellent content that makes it easy for people to get to know, like, and trust you and buy your stuff?

I think we might be soul mates. And I'd love for you to join my tribe.

When you do, I'll alert you to new blog posts, new programs and products, and new ways for you to create excellent, frictionless, online experiences that lead more people to YES! I promise to be relevant and real, and to send only thoughtful content and advice.


Thoughtful content. Real-world advice. Enter your details to get the next issue when it's ready.


About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.