Is your ecommerce site making this deadly mistake? | Marketing content writer |

Is your ecommerce site making this deadly mistake?

By Renae Gregoire

I received an ad in my inbox this morning, inviting me to a new, online shopping venue. 

The images in the ad appealed to me, so I clicked.

And this screenshot shows you the FIRST thing the site presented to me, a potential new customer.​

That pop-up box appeared immediately on the site. And there's no way to get out of it unless you're a current customer, or unless you sign up.

But I don't want to sign up! I want to browse first.​

If I like what I see, then perhaps I'll be willing to give you my contact information.​

To make my voice known and to get out of the popup, I did sign up using this information:​

  • email address:​
  • password (requested on the next screen): Illneverbuyfromyourstoreforsure

Surprisingly, this is not the first time I experienced this annoying website behavior.

I captured this screenshot a few months ago, and didn't hide the retailer's name: Fab. Maybe they'll see this post and change their annoying ways.​

It's a real shame, too, because I love maps, and map jewelry would be awesome! But I refuse to give my information before I'm allowed to browse.

If you want me--and others--as customers, then I suggest you avoid this behavior on your ecommerce site.

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About the Author

Renae Gregoire works with passionate people who need help capturing their brilliance and conveying it clearly, concisely, and effectively. She pulls out the bits of knowledge and wisdom that live inside you, organizes those bits into coherent, reader-focused messages, and then builds on those messages to create anything from a piece to a suite of marketing content designed to lead people to say YES to your offers.

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