Encouraging gatekeepers and influencers to spread the word
To encourage North Carolina's public school employees to invest for retirement, this insurance leader needed the assistance of gatekeepers--in this case, public school leadership. This idea was to ask public school leaders to become Knowledge Ambassadors by ordering and distributing free educational materials, such as brochures, posters, and payroll stuffers.
In this brochure, I encourage readers to "catch the vision, and pass it on" by first educating them about why retirement education is so important and then asking them to help reach our mutual goal of ensuring that employees are prepared for retirement.
View the sample brochure
Click the image below to view the sample brochure content.
Note also that the piece was to be professionally designed; because I'm not a designer (obviously), the layout I created was for my own sake 🙂
Your turn: Influence gatekeepers with a brochure
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