To encourage North Carolina's public school employees to invest for retirement, this insurance leader needed the assistance of gatekeepers--in this case, public school leadership. This idea was to ask public school leaders to become Knowledge Ambassadors by ordering and distributing free educational materials, such as brochures, posters, and payroll stuffers.
In this brochure, I encourage readers to "catch the vision, and pass it on" by first educating them about why retirement education is so important and then asking them to help reach our mutual goal of ensuring that employees are prepared for retirement.
Click the image below to view the sample brochure content.
Note also that the piece was to be professionally designed; because I'm not a designer (obviously), the layout I created was for my own sake 🙂
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Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.