Brochure targeting public education leaders | Marketing content writer | ineedcopy.com

Investment campaign brochure

Encouraging gatekeepers and influencers to spread the word

To encourage North Carolina's public school employees to invest for retirement, this insurance leader needed the assistance of gatekeepers--in this case, public school leadership. This idea was to ask public school leaders to become Knowledge Ambassadors by ordering and distributing free educational materials, such as brochures, posters, and payroll stuffers.

In this brochure, I encourage readers to "catch the vision, and pass it on" by first educating them about why retirement education is so important and then asking them to help reach our mutual goal of ensuring that employees are prepared for retirement.

View the sample brochure

Click the image below to view the sample brochure content.

Encouraging influencers and gatekeepers to pass your message on

Note also that the piece was to be professionally designed; because I'm not a designer (obviously), the layout I created was for my own sake 🙂

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About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.