Brochure targeting public education leaders | Marketing content writer |

Investment campaign brochure

Encouraging gatekeepers and influencers to spread the word

To encourage North Carolina's public school employees to invest for retirement, this insurance leader needed the assistance of gatekeepers--in this case, public school leadership. This idea was to ask public school leaders to become Knowledge Ambassadors by ordering and distributing free educational materials, such as brochures, posters, and payroll stuffers.

In this brochure, I encourage readers to "catch the vision, and pass it on" by first educating them about why retirement education is so important and then asking them to help reach our mutual goal of ensuring that employees are prepared for retirement.

View the sample brochure

Click the image below to view the sample brochure content.

Encouraging influencers and gatekeepers to pass your message on

Note also that the piece was to be professionally designed; because I'm not a designer (obviously), the layout I created was for my own sake 🙂

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About the Author

Renae Gregoire works with passionate people who need help capturing their brilliance and conveying it clearly, concisely, and effectively. She pulls out the bits of knowledge and wisdom that live inside you, organizes those bits into coherent, reader-focused messages, and then builds on those messages to create anything from a piece to a suite of marketing content designed to lead people to say YES to your offers.

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