Considering a brochure that goes by the name pocket brochure, folder brochure, or pocket-folder brochure? This brochure style is great if your companies wants to "wow" prospects while also being able to customize the content inside.
This client, a corporate relocation firm, came to me for content for its pocket-style brochure, which would have several bound panels plus a series of inserts for various audiences and proposals.
The sample presented below shows two of the inserts as I laid them out and presented them to my client, as they weren't sure at the outset how best to present the information and asked for layout guidance.
Page two of the sample is my favorite, as it addresses two common complaints of target readers--complaints that disappear when working with my client:
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.
Renae Gregoire works with passionate people who need help capturing their brilliance and conveying it clearly, concisely, and effectively. She pulls out the bits of knowledge and wisdom that live inside you, organizes those bits into coherent, reader-focused messages, and then builds on those messages to create anything from a piece to a suite of marketing content designed to lead people to say YES to your offers.