Considering a brochure that goes by the name pocket brochure, folder brochure, or pocket-folder brochure? This brochure style is great if your companies wants to "wow" prospects while also being able to customize the content inside.
This client, a corporate relocation firm, came to me for content for its pocket-style brochure, which would have several bound panels plus a series of inserts for various audiences and proposals.
The sample presented below shows two of the inserts as I laid them out and presented them to my client, as they weren't sure at the outset how best to present the information and asked for layout guidance.
Page two of the sample is my favorite, as it addresses two common complaints of target readers--complaints that disappear when working with my client:
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Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.