Inserts for a folder brochure | Marketing content writer |

Inserts for a folder brochure

Tailoring brochure content with a pocket-style brochure and inserts

Considering a brochure that goes by the name pocket brochure, folder brochure, or pocket-folder brochure? This brochure style is great if your companies wants to "wow" prospects while also being able to customize the content inside.

This client, a corporate relocation firm, came to me for content for its pocket-style brochure, which would have several bound panels plus a series of inserts for various audiences and proposals.

The sample presented below shows two of the inserts as I laid them out and presented them to my client, as they weren't sure at the outset how best to present the information and asked for layout guidance.

Page two of the sample is my favorite, as it addresses two common complaints of target readers--complaints that disappear when working with my client:

  • That they (readers) are in the HR business, not in the relocation business​
  • That it often takes up to 20 phone calls just to transfer a single employee

View the pocket brochure inserts

Click the image below to view two of the inserts for a relocation firm's pocket brochure.

Pocket brochure with inserts for relocation professionals

Create a pocket-style brochure with inserts for your company

You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.  


Use my Google form to send me details about your project,
and I'll get back to you with questions or a quote.


About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.