Have you seen this chart by Hubspot, on when it's okay to use an exclamation point?
You can click in below for a closer view, but what I really want you to see is the spoiler (in the blue box) at the top of the image.
It says, "Spoiler alert: The answer [to whether you should use an exclamation point] is probably 'No.'"
I strongly disagree!
(And that exclamation points shows you how much I disagree!)
Despite my disagreement, I am sometimes still cowed by ruler-wielding overlords, like the creators of that chart, who keep trying to beat the exclamation points out of us.
Case in point. I recently found myself editing exclamation points out of an email to a client because I didn't want to seem overly exuberant (even though I am exuberant much of the time. Even now!).
I edited thoughtfully, carefully, leaving only one or two carefully placed exclamation points intact.
After all, if you can't beat 'em....
Then, soon after, I ran into a Chicago Tribune article by Nancy Anderson in defense of the exclamation point in email messages. In that article, Nancy says she's noticed that people who use exclamation points are responsive, gracious, committed, caring.
If you were speaking to me in person, you'd "see" and "hear" my exclamation points all the time.
Like this one!
And this one!
They're part of my personality!
Elaine Benis from Seinfeld knows what I mean!
The same goes for the smiley emoticon.
I use my friend, the smiley, liberally in email messages to illustrate to the reader when I'm smiling
I also happen to smile a lot in real life, too.
So isn't a smiley face warranted?
A caveat: Although I do go for exclamation points and smileys in emails, I DON'T go for multiple emoticons or exclamations point in a row.
None of this: I can't believe we're launching a new product!!!!!
Or this: Thanks a lot!!! I really appreciate it!!!
This usage, however, feels acceptable: Can you believe it?!?
In that example, we have two question marks separated by an exclamation point, showing a mix of questioning surprise, better known as disbelief.
Another caveat: Nix the exclamation points in marketing copy. No one likes to buy from the salesman who's raving on about the Benefits! of! the! Product!
Other than that ... go ahead!
Use those exclamation points! Dot your messages with your smiles!
Those who appreciate a little fire and passion will get it.
Those who don't ... who cares?!?
P.S. This is post #19 in my 30 Day Blogging Challenge!
P.P.S. Curious? Join my tribe to learn more!
Do you sweat the small stuff? Do you want your online presence to inspire trust and confidence? Do you grit your teeth when others don't care enough about YOUR web experience? Are you all about creating an excellent website and excellent content that makes it easy for people to get to know, like, and trust you and buy your stuff?
I think we might be soul mates. And I'd love for you to join my tribe.
When you do, I'll alert you to new blog posts, new programs and products, and new ways for you to create excellent, frictionless, online experiences that lead more people to YES! I promise to be relevant and real, and to send only thoughtful content and advice.
Renae Gregoire works with passionate people who need help capturing their brilliance and conveying it clearly, concisely, and effectively. She pulls out the bits of knowledge and wisdom that live inside you, organizes those bits into coherent, reader-focused messages, and then builds on those messages to create anything from a piece to a suite of marketing content designed to lead people to say YES to your offers.
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