Images marketing lemon: This blog post gave me a headache (video) | The Write Idea

Images marketing lemon: This blog post gave me a headache (video)

By Renae Gregoire

How to explain things to readers using images

For the love of your blog, please don’t give readers a headache like this one

A few minutes ago an email came in from a services marketing company I follow. It promised a “Top 10 Home Office Gifts” guide. Being a home office professional, I could not resist, as I still need to find a few more treats for my husband, who also works from our home office.

After interacting with the web page for a few seconds, I thought, “Marketing lemon!” and knew I’d have to blog about the experience. But thinking about blogging, imagining the post I’d have to create to explain the issue, left me a wee bit daunted.

Then I saw my Yeti microphone sitting here on my desk. And I thought, “Hey, what if I video blogged about it?”

And that’s what I did.

The result is my first-ever video blog post. It has a few more ums and uhs in there than I’d like, and my Philly upbringing is obvious–you’ll hear me say pixture instead of picture–but that’s the rawness of video. I liked the experience (so fast!), so I’ll be creating more video blogs for sure.

Now to the headache–and how to avoid it for your readers.

Like what you hear? Want to see more video blogs?

Drop me a comment at the end of this post.



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About the Author

Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.

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