Is your ecommerce site loaded with minefields, each of which may cause shopping cart abandonment, and inadvertently kill a sale?
What kind of minefields? Consider:
- Site speed, or how long customers wait for stuff to load
- Product reviews, either on your site or elsewhere
- Product visuals, whether images, videos, or the lack thereof
- Contact details, whether easy to find or not available
- Hidden charges at checkout, for shipping or "processing"
- Registration processes, required or not
The list goes on and on.
Just yesterday, I wrote about two failed online shopping experiences I had, although in those cases I wasn't even able to browse the store, much less to get to the cart.
Identify and remove the minefields on your ecommerce website by heading over to VoucherCloud and studying their detailed, info-rich, infographic that summarizes research results and reveals the mind of the online shopper. Click on the image to view the full infographic on the VoucherCloud website.
Happy clicking! Happier shopping!
Photo source: Infographic
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Do you sweat the small stuff? Do you want your online presence to inspire trust and confidence? Do you grit your teeth when others don't care enough about YOUR web experience? Are you all about creating an excellent website and excellent content that makes it easy for people to get to know, like, and trust you and buy your stuff?
I think we might be soul mates. And I'd love for you to join my tribe.
When you do, I'll alert you to new blog posts, new programs and products, and new ways for you to create excellent, frictionless, online experiences that lead more people to YES! I promise to be relevant and real, and to send only thoughtful content and advice.
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