Half-fold brochure targeting homeowners

The process of creating a brochure

Developing a brochure involves more than "writing content." Sure, you want the content to read well; you also want it to represent you well. But even more important is figuring out exactly what information to include in the brochure--and what information to leave out.

For this project, I put on my "customer" hat to place myself in the shoes of brochure readers: Homeowners faced with having to purchase a septic system. I reviewed my client's notes and his competitors' brochures and websites, noting my questions and objections in a Word document. I then sent the resulting questionnaire to my client, who answered the questions and sent the document back to me.

It's not always easy for busy business owners or marketing professionals to take the time to respond to my questions. Some do it, no problem. Many grumble, but do it anyway. A few completely refuse. But after more than 15 years of doing this work, I can tell you with certainty that your participation in this discovery process will make the difference between a tired, mediocre brochure and a lively brochure that stands out and differentiates. I think you'll see the result of my digging when you review this brochure sample.

 For the design, my client created a design content on 99 Designs. I helped him choose a design, wrote the content for the illustration, and worked with him post-design to get the content and graphics just right. 

View the half-fold brochure, printed on 11 x 17 paper

Click the image below to view the brochure.

Sell more of your products or services with a half-fold brochure

You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous brochure content -- content that leads more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.