Developing a brochure involves more than "writing content." Sure, you want the content to read well; you also want it to represent you well. But even more important is figuring out exactly what information to include in the brochure--and what information to leave out.
For this project, I put on my "customer" hat to place myself in the shoes of brochure readers: Homeowners faced with having to purchase a septic system. I reviewed my client's notes and his competitors' brochures and websites, noting my questions and objections in a Word document. I then sent the resulting questionnaire to my client, who answered the questions and sent the document back to me.
It's not always easy for busy business owners or marketing professionals to take the time to respond to my questions. Some do it, no problem. Many grumble, but do it anyway. A few completely refuse. But after more than 15 years of doing this work, I can tell you with certainty that your participation in this discovery process will make the difference between a tired, mediocre brochure and a lively brochure that stands out and differentiates. I think you'll see the result of my digging when you review this brochure sample.
For the design, my client created a design content on 99 Designs. I helped him choose a design, wrote the content for the illustration, and worked with him post-design to get the content and graphics just right.
Click the image below to view the brochure.
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous brochure content -- content that leads more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.
Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.