Folder brochure with stepped inserts for niche technology firm | Marketing content writer |

Folder brochure with stepped inserts

Using a folder brochure with stepped inserts

This provider of IT asset management services came to me wanting to create a folder brochure with stepped inserts. Stepped inserts are sheets of varying sizes that overlap so that readers, when opening the folder for the first time, view the tops and titles of all four sheets at once.

Each stepped insert in the series needed to cover one of the company's main service lines: Software license management, finances and contracts, IT planning and support, and handheld barcode scanning. I used relevant quotes, questions to readers, and calls to action to make the inserts as interesting and effective as possible.

View the sample folder brochure content

Click the image below to view the stepped inserts for this folder brochure.

An example of stepped inserts for a folder brochure

Note that although I laid out the content for organizational purposes, the end pieces were to be professionally designed.

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About the Author

Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.

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