This provider of IT asset management services came to me wanting to create a folder brochure with stepped inserts. Stepped inserts are sheets of varying sizes that overlap so that readers, when opening the folder for the first time, view the tops and titles of all four sheets at once.
Each stepped insert in the series needed to cover one of the company's main service lines: Software license management, finances and contracts, IT planning and support, and handheld barcode scanning. I used relevant quotes, questions to readers, and calls to action to make the inserts as interesting and effective as possible.
Click the image below to view the stepped inserts for this folder brochure.
Note that although I laid out the content for organizational purposes, the end pieces were to be professionally designed.
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Renae Gregoire works with passionate people who need help capturing their brilliance and conveying it clearly, concisely, and effectively. She pulls out the bits of knowledge and wisdom that live inside you, organizes those bits into coherent, reader-focused messages, and then builds on those messages to create anything from a piece to a suite of marketing content designed to lead people to say YES to your offers.