First-person success story: Will the idea work for you? | Marketing content writer | ineedcopy.com

First-person success story

Testing a new success story format: Will the idea work for you?

One of my clients, a leading provider of technology that allows companies to measure and monitor customer satisfaction, wanted to test whether a first-person success story, written in the voice of the customer, would work.

To create this first-person narrative sample, I used an existing third-person story and facts provided by my client.

View the first-person success story sample

Click the image that follows to read my draft of the first-person success story, which I've anonymized by removing revealing details.​

My client ultimately decided not to go with the first-person stories, but I'm sharing it here for those of you who might be considering the first-person story for your business.

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About the Author

Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.

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