Testing a new success story format: Will the idea work for you?
One of my clients, a leading provider of technology that allows companies to measure and monitor customer satisfaction, wanted to test whether a first-person success story, written in the voice of the customer, would work.
To create this first-person narrative sample, I used an existing third-person story and facts provided by my client.
View the first-person success story sample
Click the image that follows to read my draft of the first-person success story, which I've anonymized by removing revealing details.
My client ultimately decided not to go with the first-person stories, but I'm sharing it here for those of you who might be considering the first-person story for your business.
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