First-person success story: Will the idea work for you? | Marketing content writer | ineedcopy.com

First-person success story

Testing a new success story format: Will the idea work for you?

One of my clients, a leading provider of technology that allows companies to measure and monitor customer satisfaction, wanted to test whether a first-person success story, written in the voice of the customer, would work.

To create this first-person narrative sample, I used an existing third-person story and facts provided by my client.

View the first-person success story sample

Click the image that follows to read my draft of the first-person success story, which I've anonymized by removing revealing details.​

My client ultimately decided not to go with the first-person stories, but I'm sharing it here for those of you who might be considering the first-person story for your business.

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About the Author

Renae Gregoire works with passionate people who need help capturing their brilliance and conveying it clearly, concisely, and effectively. She pulls out the bits of knowledge and wisdom that live inside you, organizes those bits into coherent, reader-focused messages, and then builds on those messages to create anything from a piece to a suite of marketing content designed to lead people to say YES to your offers.

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