This client came to me through a marketing agency that had set up a multistage marketing campaign for a spa offering various laser treatments, such as acne care, hair removal, vein removal, and skin rejuvenation.
My role was to develop a series of three chatty email letters "from satisfied customers" that would drive readers to sign up for an upcoming, informational teleseminar on laser hair removal. To do so, I developed an in-depth questionnaire, interviewed the happy customers, and then developed the letters and iterated on them with both the marketing agency and the spa owner.
Click the image below to view the three-part email letter series for the campaign.
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.
Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.