During my recent mastermind retreat, I worked on my elevator speech, aka elevator pitch, that sentence or two you say when someone asks you what you do.
:: begin conversation ::
ME: <extends hand> “Hi, I’m Renae. Nice to meet you.”
THEM: <accepts hand, pumps warmly> “Hi, I’m Ideal. Ideal Client. Nice to meet you, too. So … what do you do?”
ME: <making great eye contact> “I’m a writing coach. I work primarily with solopreneurs who want to grow their credibility, leads, and sales through blogs, email newsletters, and other content.”
THEM: <nodding along, eyes widening in understanding> “Oh, cool. That sounds like something I need; I’ve been wanting to start a blog forever but never seem to have time for it. Tell me more.”
:: end conversation ::
Well … at least that’s the response we WANT when we share our elevator speeches.
But here’s the thing. Most of my connections these days are online.
And, thankfully, there are no elevators online.
If there were, they might look something like this:
But I digress.
The point is … we have so many more opportunities to use an elevator speech online than we do offline.
Here are five you can use right now.
Where else might your elevator speech come in handy, offline or online?
Share your ideas in the comments!
Do you sweat the small stuff? Do you want your online presence to inspire trust and confidence? Do you grit your teeth when others don't care enough about YOUR web experience? Are you all about creating an excellent website and excellent content that makes it easy for people to get to know, like, and trust you and buy your stuff?
I think we might be soul mates. And I'd love for you to join my tribe.
When you do, I'll alert you to new blog posts, new programs and products, and new ways for you to create excellent, frictionless, online experiences that lead more people to YES! I promise to be relevant and real, and to send only thoughtful content and advice.
Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.