This insurance leader managing the state of North Carolina's 401(k) plan wanted to encourage state employees to invest for retirement and use its online retirement portal. To do so, we created a series of brochures designed for beginning, intermediate, and advanced users, with each brochure revealing how to tap increasingly advanced portal functionality.
The brochure series, as with all other pieces related to the NC 401(k) plan was to draw on some fact about North Carolina. For this series, I chose a fact about gems, and then used the gem theme throughout the content.
Click the image that follows to view the three-part educational trifold brochure series.
Note that although I laid the material out in some graphical way to get a sense of how much I could write, and how to structure the content, the pieces were to be professionally designed and distributed to buildings housing state employees throughout North Carolina.
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Renae Gregoire works with passionate people who need help capturing their brilliance and conveying it clearly, concisely, and effectively. She pulls out the bits of knowledge and wisdom that live inside you, organizes those bits into coherent, reader-focused messages, and then builds on those messages to create anything from a piece to a suite of marketing content designed to lead people to say YES to your offers.