This insurance leader managing the state of North Carolina's 401(k) plan wanted to encourage state employees to invest for retirement and use its online retirement portal. To do so, we created a series of brochures designed for beginning, intermediate, and advanced users, with each brochure revealing how to tap increasingly advanced portal functionality.
The brochure series, as with all other pieces related to the NC 401(k) plan was to draw on some fact about North Carolina. For this series, I chose a fact about gems, and then used the gem theme throughout the content.
Click the image that follows to view the three-part educational trifold brochure series.
Note that although I laid the material out in some graphical way to get a sense of how much I could write, and how to structure the content, the pieces were to be professionally designed and distributed to buildings housing state employees throughout North Carolina.
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Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.