This goal of this direct mail marketing letter for a marketing firm specializing in dental office marketing was to persuade recipients to sign up for a free trial of an automated system for patient communications.
We had a few challenges and objections to attend to along the way:
Click the image below to view the resulting direct mail letter.
The client used my recommended images and layout and added their own graphical header to the email.
They also reported back that the campaign returned good results--that is, results equivalent to those of other marketing campaigns.
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.
Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.