This goal of this direct mail marketing letter for a marketing firm specializing in dental office marketing was to persuade recipients to sign up for a free trial of an automated system for patient communications.
We had a few challenges and objections to attend to along the way:
Click the image below to view the resulting direct mail letter.
The client used my recommended images and layout and added their own graphical header to the email.
They also reported back that the campaign returned good results--that is, results equivalent to those of other marketing campaigns.
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.
Renae Gregoire works with passionate people who need help capturing their brilliance and conveying it clearly, concisely, and effectively. She pulls out the bits of knowledge and wisdom that live inside you, organizes those bits into coherent, reader-focused messages, and then builds on those messages to create anything from a piece to a suite of marketing content designed to lead people to say YES to your offers.