This direct mail letter for a consultant proves, once again, that direct mail still works.
The consultant, a management consultant, had an idea for a campaign already in mind: To send a two-page letter to CEOs, presidents, and business owners who might be facing a difficult situation.
To capture the names and contact details of readers who might be interested in such services later, the direct mail letter also offered a "free, special report" filled with management-type information--a good strategy if you want to maximize the results of your direct mail campaign.
We included a postage-paid business reply card, too, inviting readers to mail or fax it back to request the free report and/or a free consultation.
Click the image that follows to read the letter.
Although what I'm about to tell you may sound strange and unbelievable, this client, for some reason I attribute to personal quirkiness, was not willing to provide response rate details after the mailing. He did, however, tell me that the letter had performed just as well as a previous letter, which I later learned was written by a famous B2B direct marketing writer with dozens of books to his credit. That was a nice boost to my ego.... 🙂
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Renae Gregoire works with passionate people who need help capturing their brilliance and conveying it clearly, concisely, and effectively. She pulls out the bits of knowledge and wisdom that live inside you, organizes those bits into coherent, reader-focused messages, and then builds on those messages to create anything from a piece to a suite of marketing content designed to lead people to say YES to your offers.