Direct mail for niche insurance services | Marketing content writer | ineedcopy.com

Direct mail for niche insurance services

Generating quote requests for a niche, B2B insurance agency

This project came to me through a direct mail agency whose client--a seller of insurance services to businesses in the woodworking industry--would soon be launching a direct mail campaign.

The goal of the letter was to persuade readers to complete and fax an enclosed quotation form. We had several challenges and objections to overcome:​

  • People hate the fact that they have to buy insurance
  • People hate the hassles of buying insurance
  • Every insurance provider promises the same things: the lowest prices, the best service, yada yada yada
  • A belief that every agent quotes from the same source
  • People don't change providers easily--readers tend to stick with the same company for many years
  • Readers may have just renewed--so why bother?

View the direct mail letter sample

Tall order? Click the image below to view the direct mail letter, and see how I handled it.

Direct mail letter sample for an insurance agency

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About the Author

Renae Gregoire works with passionate people who need help capturing their brilliance and conveying it clearly, concisely, and effectively. She pulls out the bits of knowledge and wisdom that live inside you, organizes those bits into coherent, reader-focused messages, and then builds on those messages to create anything from a piece to a suite of marketing content designed to lead people to say YES to your offers.

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