This project came to me through a direct mail agency whose client--a seller of insurance services to businesses in the woodworking industry--would soon be launching a direct mail campaign.
The goal of the letter was to persuade readers to complete and fax an enclosed quotation form. We had several challenges and objections to overcome:
Tall order? Click the image below to view the direct mail letter, and see how I handled it.
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.
Renae Gregoire works with passionate people who need help capturing their brilliance and conveying it clearly, concisely, and effectively. She pulls out the bits of knowledge and wisdom that live inside you, organizes those bits into coherent, reader-focused messages, and then builds on those messages to create anything from a piece to a suite of marketing content designed to lead people to say YES to your offers.