Direct mail for niche insurance services | Marketing content writer |

Direct mail for niche insurance services

Generating quote requests for a niche, B2B insurance agency

This project came to me through a direct mail agency whose client--a seller of insurance services to businesses in the woodworking industry--would soon be launching a direct mail campaign.

The goal of the letter was to persuade readers to complete and fax an enclosed quotation form. We had several challenges and objections to overcome:​

  • People hate the fact that they have to buy insurance
  • People hate the hassles of buying insurance
  • Every insurance provider promises the same things: the lowest prices, the best service, yada yada yada
  • A belief that every agent quotes from the same source
  • People don't change providers easily--readers tend to stick with the same company for many years
  • Readers may have just renewed--so why bother?

View the direct mail letter sample

Tall order? Click the image below to view the direct mail letter, and see how I handled it.

Direct mail letter sample for an insurance agency

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About the Author

Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.

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