Direct mail for niche insurance services | Marketing content writer |

Direct mail for niche insurance services

Generating quote requests for a niche, B2B insurance agency

This project came to me through a direct mail agency whose client--a seller of insurance services to businesses in the woodworking industry--would soon be launching a direct mail campaign.

The goal of the letter was to persuade readers to complete and fax an enclosed quotation form. We had several challenges and objections to overcome:​

  • People hate the fact that they have to buy insurance
  • People hate the hassles of buying insurance
  • Every insurance provider promises the same things: the lowest prices, the best service, yada yada yada
  • A belief that every agent quotes from the same source
  • People don't change providers easily--readers tend to stick with the same company for many years
  • Readers may have just renewed--so why bother?

View the direct mail letter sample

Tall order? Click the image below to view the direct mail letter, and see how I handled it.

Direct mail letter sample for an insurance agency

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About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.