The owner of this physical therapy center came to me for a four-page direct mail letter offering readers a limited-time deal on four sessions of a newly developed technique for dealing with chronic pain.
Since people often go to great lengths to rid themselves of pain, and many times wind up still in pain at the end of their efforts, I had lots of ways to connect with readers. The physician also had enough facts to back up claims that the technique works.
I encouraged him to also offer a no-questions-asked, money-back guarantee as well, just to sweeten the offer.
Click the image below to read the direct mail letter.
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.
Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.