Using direct mail to prepare prospects for a call from sales
The owner of this graphics and print firm came to me for a direct mail letter that would warm up prospects before a sales call that would follow a week after the mailing.
Thanks to my detailed questionnaire, I learned that a huge peeve of readers--one that can lead to print and design disasters--is dealing with salespeople who know how to sell but know nothing about print and design. Because the director of client services who would be making the calls had a print background herself, we decided to play up that angle in the letter.
View the direct mail letter sample
Click the image below to read the direct mail letter to prospective buyers of print and design services.
Warm up your prospects for sales with a direct mail letter
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.