Direct mail for a foreclosure attorney | Marketing content writer | ineedcopy.com

Direct mail for a foreclosure attorney

Series of direct mail letters and free reports for a foreclosure attorney

This attorney specializing in foreclosure cases came to me for help in developing a direct mail campaign to send to homeowners at distinct stages of the foreclosure process.

To give me a sense of what we were up against in a homeowner's mailbox, the attorney sent me a box of mail that a client of his had collected when he hit bad times and faced foreclosure. I couldn't believe the mountain of mail! Some attorneys sent only a single letter, but several other firms sent multiple mailings.

My job was to somehow help my client's envelopes and mailings stand out.

To do so, I suggested that we create a series of four letters and enclose with each letter one in a series of free, informational reports that matched the phase of foreclosure the reader was in. 

  • Report 1: Understanding foreclosure: Analyzing your options​
  • Report 2: The foreclosure process: What to expect when you're being sued
  • Report 3: What's left to do once a a foreclosure sale has been scheduled
  • Report 4: The Fresh Start program: How homeowners in foreclosure can increase their chances of a better financial tomorrow

View two of the direct mail letter samples

Click the images below to view the direct mail samples.

Direct mail sample 1
Direct mail letter for a foreclosure attorney
Direct mail sample 2
Direct mail letter for a foreclosure attorney 2

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About the Author

Renae Gregoire works with passionate people who need help capturing their brilliance and conveying it clearly, concisely, and effectively. She pulls out the bits of knowledge and wisdom that live inside you, organizes those bits into coherent, reader-focused messages, and then builds on those messages to create anything from a piece to a suite of marketing content designed to lead people to say YES to your offers.

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