This attorney specializing in foreclosure cases came to me for help in developing a direct mail campaign to send to homeowners at distinct stages of the foreclosure process.
To give me a sense of what we were up against in a homeowner's mailbox, the attorney sent me a box of mail that a client of his had collected when he hit bad times and faced foreclosure. I couldn't believe the mountain of mail! Some attorneys sent only a single letter, but several other firms sent multiple mailings.
My job was to somehow help my client's envelopes and mailings stand out.
To do so, I suggested that we create a series of four letters and enclose with each letter one in a series of free, informational reports that matched the phase of foreclosure the reader was in.
Click the images below to view the direct mail samples.
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.
Renae Gregoire works with passionate people who need help capturing their brilliance and conveying it clearly, concisely, and effectively. She pulls out the bits of knowledge and wisdom that live inside you, organizes those bits into coherent, reader-focused messages, and then builds on those messages to create anything from a piece to a suite of marketing content designed to lead people to say YES to your offers.