This attorney specializing in foreclosure cases came to me for help in developing a direct mail campaign to send to homeowners at distinct stages of the foreclosure process.
To give me a sense of what we were up against in a homeowner's mailbox, the attorney sent me a box of mail that a client of his had collected when he hit bad times and faced foreclosure. I couldn't believe the mountain of mail! Some attorneys sent only a single letter, but several other firms sent multiple mailings.
My job was to somehow help my client's envelopes and mailings stand out.
To do so, I suggested that we create a series of four letters and enclose with each letter one in a series of free, informational reports that matched the phase of foreclosure the reader was in.
Click the images below to view the direct mail samples.
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Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.