Get more mileage out of your webinar marketing efforts by turning your webinars into ebooks.
First, if you haven’t already, I ask that you pop over to my ebook-writing services page to understand my philosophy on ebooks. Warning: I don’t follow the crowd in this area, opting to create ebooks that are as easy on the brain as they are on the eyes.
If you like my thinking — if you agree and want an ebook that fulfills a reader’s hope — read on. You’ll learn exactly what you’ll get with my Webinar-to-Ebook package.
What you get
Before I begin, I need to know who I’m writing to, and what your goals for the ebook are. In this 30-minute call, either over the phone, by Skype, or through Hangouts, I’ll pick your brain in preparation for project.
I’ll watch the recorded webinar and take detailed notes, almost to the point of, but not quite, a transcription. If you’d like a usable transcription you can provide to viewers along with the recording, let me know. I work with a few transcriptionists and can outsource the work on your behalf.
If your ebook will match the content and structure of the webinar, then you won’t need a separate, preliminary outline. But if the webinar content doesn’t easily translate into a concise ebook, or if you’re not sure what kind of ebook to pull from the webinar, I can provide recommendations and a suggested outline for your approval. For instance, if your webinar topic is “How to Outsmart the Market by Hiring Top Talent,” I might recommend an ebook called “8 Mistakes Companies Make When Hiring Software Engineers … and How You Can Avoid Them” instead. (True story!)
Now I get down to business, writing the ebook and providing recommendations for graphics and stock photos. If you use a certain stock photo source, let me know; I’ll look there. I may also grab screenshots from the webinar.
When I send the ebook to you — via Word or Google Docs, your choice — you read it, mark it up, ask questions, ask me to add or remove content … whatever it takes to get the piece ready to send to your designer. I’ll work up version 2.0, and send it to you for design.
Although not part of this package, you may also want me to look at the ebook one last time, after it’s been through design. You’d be surprised at how many times I find errors: Duplicated paragraphs, wrong captions, even typos that you and I may have missed during our earlier review. This service costs $250; I’ll bill you separately for it once I’m through.
Have questions? Maybe I’ve already answered them in my ebook Q&A.
No questions? If you're ready to get started, read on for next steps.
The price of this package varies depending on how long the webinar ran and how many pages I estimate that the final ebook may turn out to be. I also need to find out whether you'd like me provide any "extras," such as messaging guidance, a website review, or a competitive content analysis.
To help me prepare a quote, the next step is to schedule a 30-minute Get Acquainted call. There's no obligation; the call is just so that we can discuss what you have in mind. Please choose a time that works for you on the calendar that follows.
P.S. If you run into problems with the calendar (technology, you know!), please email me so I can get it fixed--and you scheduled.