You're invited to join the Content and Copy Club


Are you a coach, consultant, or other expert


Do you have high standards and struggle to create excellent content for your business? 


Here are but few ways that struggle may play out and affect you:


  • You're in a giveaway, and people pass over your gift because the gift itself, or even the image of your gift, looks less than professional. (People are busy ... competition is fierce ... which means people are more selective than ever. If you want them to choose YOUR gift, it had better be smashing.)
  • Someone lands on your website, which looks like it was self-built. They really want what you have to offer though, so they start reading. "Wait," they think. "Is that a typo, or something worse?  What's this supposed to mean? <sigh> I can't make any sense out of this." They head to your services page, and see a too-large image of a man eating pizza ... and you're selling consulting. (They're hurting now. With a shake of the head, off they go, looking for another provider.)
  • A prospect signs up for your newsletter. They enter their name and email address, then click the Subscribe button ... but nothing happens. "Huh?" they wonder. "Am I subscribed or not?" Enter again. Click again. Same nothing. They REALLY want to hear from you (a rare case, indeed), so they head to their inbox to see if you sent a welcome email. But nope. Nothing. And right there, you may have lost a perfect potential client.


Ouch. 


This is where I come in.



Creating copy and content that sells is my expertise!



Hi, I'm clarity expert and content marketer Renae Gregoire.


It breaks my heart to see so many of my colleagues, friends, and fellow entrepreneurs struggling to share their brilliance due to ongoing tangles with content.


Maybe you relate.


Maybe you're wrestling with a lead magnet. You need it done NOW so you can start building your list, but you can't look at it even one more time.

Writer, editor, content coach Renae Gregoire

Maybe your lead magnet IS working to bring in new people, but you're not happy with the emails you're sending. Maybe those emails aren't working.


Perhaps you've poured your blood, sweat, and tears into your website, LinkedIn bio, paid ebook, or other content, only to get low to no response--and you have no idea why.


It could also be that you've spent the last six months to a year asking various coaches, copywriters, and colleagues to give you input on your content, and now -- after applying all of their suggestions -- you're left with Franken Content, and you have no idea how to fix it!


Whatever the issue, I've seen it. 


I get it.


Your content isn't working.


People aren't clicking, replying, buying.


That's why I created the Content and Copy Club.




The Content and Copy Club


The Content and Copy Club may be your answer.


The thing is ... hiring me to personally work on your content may be out of your budget. 


The Club gives you an opportunity to submit your work for hot-seat reviews during one of our weekly -- YES, weekly -- calls. During our hour together, I review at least four to five pieces of member-submitted content in hot-seat fashion, sharing what works, what doesn't, and how to make the pieces as powerful as possible.  


But as great as an individual hot seat is, the Club is not just for you to have me review your content; it's a place and time where you can LEARN to create great content by watching me review the work of others.


These are real-world pieces of content created by real-world business owners, so you learn the PRACTICAL things you need to do to create content that sells.


See what elements in your content trip people up. Discover what GOOD things you can add to make people lean in and want to hear more. Every session, you'll learn lots of things that apply to you.


How much is it? The Content and Copy Club is $57 a month for as long as you remain a member. No commitments.


Here are the details:


  • ​​Content and Copy Club 
  • $57 a month
  • Meet weekly on Zoom for hot-seats
  • Thursdays, 1pm - 2pm ET 
  • Submit your content in advance
  • Access all past calls in an archived call-recording library

 


What's the Content and Copy Club like?


When I open a piece, live, during one of our weekly Content and Copy Club sessions, I experience it as your audience does:


  • Drinking in the first impression
  • Sliding down the words on the page, sensing how they read and make me feel
  • Exploring the buttons and links and whatever other tech might be involved


But unlike your readers--your prospects--I don't turn away when I hit a snag. I explain what's wrong while trying to make sense of what this particular content is trying to bring to the world. And as I encounter issues, I offer empathy (been there) and prioritized recommendations for fixes (done that).


Discover what you need to make your content sell, and get support and guidance for fixing what's broken ... TLC included.




You're invited


I invite you to join me in the Content and Copy Club. With the information and insight you receive through each weekly session, you'll be able to eliminate problems so your content does what it's supposed to do -- build trust and lead more people to say YES to your offers.


What kind of content do I review? Whatever content you use to move readers closer to a sale or closer to being a repeat customer. The Content and Copy Club is for web content, lead magnets, landing pages, email messages, sales pages, course content, ebooks, PowerPoint presentations, and whatever else you bring. 


What kinds of elements do you look for? These are the types of issues I usually see and help you correct.

  • Poor first impression
  • Irrelevant graphics
  • Unexplained terms
  • No social proof
  • Strange color schemes
  • Unequal value exchange
  • No way to contact you
  • Broken forms
  • Content looks dense
  • Unclear differentiation
  • No way to close the gap
  • Poor text flow
  • Heavy negative language
  • Unanswered questions
  • Broken shopping carts
  • Content lacks structure
  • Lack of thought transitions
  • Heavy jargon
  • No clear selling proposition
  • Lack of evidence
  • Preaching
  • Overly sales-y language
  • Lingering objections
  • Grammar errors and typos

Plus, as a special bonus, enjoy a FREE subscription to the soon-coming weekly "Inbox Moments" newsletter, a $12 monthly value.  


I'd love to see you on the inside, and look forward to helping your content and copy fly!


(Note: After you sign up, you'll receive a welcome email with details of how to take advantage of member benefits!)


© 2020 Renae Gregoire, The Write Idea, ineedcopy.com 

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