Sometimes a trifold brochure can serve a very specific purpose, such as, say, to encourage people who've never heard of you to fill out an order form and send it in with their hard-earned money.
That's exactly what this trifold was desiged to do for this independent seller of "a damn good cup of coffee." This client turned his coffee love and hobby into a secondary business, which he at first advertised to people who bought from his other, totally unrelated business. The plan was to drop one of these brochures and its accompanying order form in with each order the other business fulffilled to begin to drum up sales for the new business.
What a fun project! I especially like the cheeky tone, the caricature image of the owner, and the acknowledgement that readers probably don't a hoot about his "mission statement"--which is probably true!
Click the image below to view the trifold brochure sample.
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Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.