Content Creation: The Clarity Slap | The Write Idea

Content Creation: The Clarity Slap

By Renae Gregoire

The first time you work with a marketing writer and editor (like me), you may be in for a rude awakening — like a slap in the face.

Not that I want to be rude.

In fact, I try to deliver bad news to my clients as gently a possible.

Bad news about your content might sound something like this:

  • Is that really what you mean to say? 
  • Will your reader understand this concept? 
  • I have no idea what you’re trying to say here — can you help? 
  • Maybe I should take a stab at rewriting this for you? 
  • This needs a LOT of work. 

That’s when this truth about Clarity,  in a quote from Shannon Alder, comes into play:

Clarity and focus doesn’t always come from God or inspirational quotes. Usually, it takes your mother to slap the reality back into you.

I guess that means I’m like your mother.

I’m your content mother!

I look at your stuff and tell you what’s wrong and where you’re off.

And, because what mama doesn’t want her child to succeed? — I tell you how to fix it.

Sometimes, I even fix it for you.

So … if you’re interested in Clarity … maybe we could work together in some way?

If you’d like to explore the possibility, sign up for a Content Chat.

Want clarity?

Book a Content Chat now.

It’s free. And it’s NOT a hard-sell session.

I’m not that kind of person.

Who knows?

It could be that the Clarity you need is as close as the person who wrote this post!


Join my tribe?

Do you sweat the small stuff? Do you want your online presence to inspire trust and confidence? Do you grit your teeth when others don't care enough about YOUR web experience? Are you all about creating an excellent website and excellent content that makes it easy for people to get to know, like, and trust you and buy your stuff?

I think we might be soul mates. And I'd love for you to join my tribe.

When you do, I'll alert you to new blog posts, new programs and products, and new ways for you to create excellent, frictionless, online experiences that lead more people to YES! I promise to be relevant and real, and to send only thoughtful content and advice.


About the Author

Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.

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