Energetic writing: Putting your thoughts into words Have you ever stopped to think about the energy of the words you use, whether in your life, your business, or in your marketing content? By marketing content, I mean your website, your blog, the emails you send, the landing pages you create, the lead magnets you provide. There are two […]
You’re a solopreneur. Now what? I love being a solopreneur. I love peeling back, refining, and communicating deeper and deeper layers of talent, all with the glorious goal of serving my ideal clients and in some ways changing the world. Yeah, that’s lofty. But it’s also true. If you’re a solopreneur, then your goal might be something similar. You hold […]
“What you seek is seeking you” is true for grammar errors, too Confession. I used to be a card-carrying member of the Grammar Police. Incorrectly used pronouns … wrong tenses … even typos would fuel the demon in me, which mercilessly lashed out at the poor writer or speaker who DARED to err. But I quit the Police […]
Beware the indifference… or hostility… of readers. Do you write with the intention of having people eagerly read your work?Me, too!In an an interview with The Irish Times’ Sara Keating, former U.S. poet laureate Billy Collins spoke words of wisdom to all with ears to hear—that means you and me and all CEOs, founders, and other […]
Sometimes even good writers need a reminderWhile watching a recording of a live event for the design industry yesterday, one of the speakers surprised me when she mentioned how she became a stronger writer by eliminating one word from her communications. As soon as she mentioned the word (I’ll tell you what it is in a […]
The Internet is like our oceans … filled with garbage. One day, while I was out on the Internet, doing typical Internet-y things — Facebooking, following links, reading articles — I discovered what seemed to be an intriguing article, both by the vivid image and promised topic: 10 colors that increase sales, and why. Sounds good. Looks […]
What happens when you try to sell ice to Eskimos?Before I became a product creator and writing coach, I used to troll all the job boards looking for writing and editing work. Believe me, applying for “gigs” is about appealing as I imagine that getting back into the dating scene would be after being married for […]
Let me be luuuuuuminousEvery day during the 30 Day Blogging Challenge, I’m drawing a set of cards from my soon-to-be-available Blog Post Inspiration Deck. One of the cards today is luminosity. Luminosity. Luminous. I love that word, both the sound of it … luuuminous … and the diverse images it brings to my mind. Like … a sunbeam, […]
When I started my business back in 2002, I was on a mission. I wanted to help small business owners, solopreneurs, and marketers lead more people to YES with clear content and strong positioning that would differentiate them online and offline. As time went on, my motives became less altruistic. Growing more and more tired of crappy […]
Writer Experienced with Forklifts Wanted. I am looking to hire the services of a freelance writer who has some form of experience with forklifts. The writer will showcase his or her knowledge of operating a forklift by providing unique and informative articles. Please reply with details about your experience.Although the forklife ad is actually a […]
While pursuing a master’s certificate in professional and technical writing, I dabbled in a grant-writing class. Something I read in that class stuck with me because it’s as relevant to content marketing and content writing as it is to grant writing.From Miner and Miner, 2005, p.5., emphasis mine:During the review process, [sponsors] discern among proposals by […]
I don’t know about you, but if I have to read (or write) one more piece of stuffy, fluffy, jargon-filled marketing content, my head will literally explode.(Okay, not literally … although “literally” apparently can mean “figuratively” these days, so … there you go)You know the kind of stuffy marketing content I’m talking about, right? The […]
