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3 ways to use writing to share your gifts with the world

By Renae - Testing

You’re a solopreneur. Now what?I love being a solopreneur.  I love peeling back, refining, and communicating deeper and deeper layers of talent, all with the glorious goal of serving my ideal clients and in some ways changing the world. Yeah, that’s lofty. But it’s also true. If you’re a solopreneur, then your goal might be something similar.  You hold […]

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Cut these 5 words; be a better, stronger writer

By Renae - Testing

Sometimes even good writers need a reminder …   While watching a recording of a live event for the design industry yesterday, one of the speakers surprised me when she mentioned how she became a stronger writer by eliminating one word from her communications. As soon as she mentioned the word (I’ll tell you what it is […]

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5 ways to avoid killing readers with your content

By Renae - Testing

The Internet is like our oceans … filled with garbage  One day, while I was out on the Internet, doing typical Internet-y things — Facebooking, following links, reading articles — I discovered what seemed to be an intriguing article, both by the vivid image and promised topic: 10 colors that increase sales, and why. Sounds good. Looks […]

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Marketers, is there a smell in your sell?

By Renae - Testing

What happens when you try to sell ice to Eskimos?Before I became a product creator and writing coach, I used to troll all the job boards looking for writing and editing work.  Believe me, applying for “gigs” is about appealing as I imagine that getting back into the dating scene would be after being married for […]

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Luminous writing: Holy crap, that’s scary!

By Renae - Testing

Let me be luuuuuuminousEvery day during the 30 Day Blogging Challenge, I’m drawing a set of cards from my soon-to-be-available Blog Post Inspiration Deck. One of the cards today is luminosity. Luminosity. Luminous. I love that word, both the sound of it … luuuminous … and the diverse images it brings to my mind. Like … a sunbeam, […]

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Yes

By Renae - Testing

Join my tribe?Do you sweat the small stuff? Do you want your online presence to inspire trust and confidence? Do you grit your teeth when others don’t care enough about YOUR web experience? Are you all about creating an excellent website and excellent content that makes it easy for people to get to know, like, […]

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The sales power of communicating your WHY

By Renae - Testing

When I started my business back in 2002, I was on a mission. I wanted to help small business owners, solopreneurs, and marketers lead more people to YES with clear content and strong positioning that would differentiate them online and offline.  As time went on, my motives became less altruistic. Growing more and more tired of crappy […]

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How to lead people to YES with marketing content

By Renae - Testing

A few years ago, while pursuing a master’s certificate in professional and technical writing, I dabbled in a grant-writing class. Something I read in that class stuck with me because it’s as relevant to content marketing and content writing as it is to grant writing.From Miner and Miner, 2005, p.5., emphasis mine:​During the review process, […]

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Want better marketing content? Cut the crap.

By Renae - Testing

I don’t know about you, but if I have to read (or write) one more piece of stuffy, fluffy, jargon-filled marketing content, my head will literally explode.(Okay, not literally … although “literally” apparently can mean “figuratively” these days, so … there you go)​You know the kind of stuffy marketing content I’m talking about, right? The […]

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