Writing Archives - The Write Idea

Category Archives for "Writing"

3 ways to use writing to share your gifts with the world

By Renae Gregoire

You’re a solopreneur. Now what? I love being a solopreneur.  I love peeling back, refining, and communicating deeper and deeper layers of talent, all with the glorious goal of serving my ideal clients and in some ways changing the world. Yeah, that’s lofty. But it’s also true. If you’re a solopreneur, then your goal might be something similar.  You hold […]

Continue reading

Hey writers! Assume your readers don’t care.

By Renae Gregoire

Beware the indifference… or hostility… of readers. Do you write with the intention of having people eagerly read your work?Me, too!In an an interview with The Irish Times’ Sara Keating, former U.S. poet laureate Billy Collins spoke words of wisdom to all with ears to hear—that means you and me and all CEOs, founders, and other […]

Continue reading

Cut these 5 words; be a better, stronger writer

By Renae Gregoire

Sometimes even good writers need a reminderWhile watching a recording of a live event for the design industry yesterday, one of the speakers surprised me when she mentioned how she became a stronger writer by eliminating one word from her communications. As soon as she mentioned the word (I’ll tell you what it is in a […]

Continue reading

5 ways to avoid killing readers with your content

By Renae Gregoire

The Internet is like our oceans … filled with garbage.  One day, while I was out on the Internet, doing typical Internet-y things — Facebooking, following links, reading articles — I discovered what seemed to be an intriguing article, both by the vivid image and promised topic: 10 colors that increase sales, and why. Sounds good. Looks […]

Continue reading

Marketers, is there a smell in your sell?

By Renae Gregoire

What happens when you try to sell ice to Eskimos?Before I became a product creator and writing coach, I used to troll all the job boards looking for writing and editing work.  Believe me, applying for “gigs” is about appealing as I imagine that getting back into the dating scene would be after being married for […]

Continue reading

Luminous writing: Holy crap, that’s scary!

By Renae Gregoire

Let me be luuuuuuminousEvery day during the 30 Day Blogging Challenge, I’m drawing a set of cards from my soon-to-be-available Blog Post Inspiration Deck. One of the cards today is luminosity. Luminosity. Luminous. I love that word, both the sound of it … luuuminous … and the diverse images it brings to my mind. Like … a sunbeam, […]

Continue reading

The sales power of communicating your WHY

By Renae Gregoire

When I started my business back in 2002, I was on a mission. I wanted to help small business owners, solopreneurs, and marketers lead more people to YES with clear content and strong positioning that would differentiate them online and offline.  As time went on, my motives became less altruistic. Growing more and more tired of crappy […]

Continue reading

How to lead people to YES with marketing content

By Renae Gregoire

While pursuing a master’s certificate in professional and technical writing, I dabbled in a grant-writing class. Something I read in that class stuck with me because it’s as relevant to content marketing and content writing as it is to grant writing.From Miner and Miner, 2005, p.5., emphasis mine:During the review process, [sponsors] discern among proposals by […]

Continue reading

Want better marketing content? Cut the crap.

By Renae Gregoire

I don’t know about you, but if I have to read (or write) one more piece of stuffy, fluffy, jargon-filled marketing content, my head will literally explode.(Okay, not literally … although “literally” apparently can mean “figuratively” these days, so … there you go)You know the kind of stuffy marketing content I’m talking about, right? The […]

Continue reading