Category Archives for "Website blunders"

How do you help prospects self-qualify when they click through on a link of yours? Maybe it’s a link on your website, a link in a blog post, or a link in a social share. Maybe the link takes a prospect to a special landing page, a form, a download, or a static page on your […]

Why, oh why, would any company today think it’s okay to interrupt one of its blog posts with a sales offer–even before the reader gets to read word one?This happened to me just moments ago.I was so offended by the untimely interruption, that I had to stop what I was doing and capture the experience […]