This post is Part 3 of a three-part series on infusing the know, like, trust factor into your website and content. If you haven’t read them yet, find Part 1 on KNOWING here, and Part 2 on LIKING here. 3. TRUSTTo trust you, your prospect must feel safe with you. Although the trust element is easier to […]
This post is Part 2 of a three-part series on infusing the know, like, trust factor into your website and content. If you haven’t read it yet, find Part 1 on KNOWING here. Part 2: LIKETo like you, your prospect must connect with you. What does it mean to like someone? I’m not talking “like like,” as […]
You’ve heard it said that people prefer to do business with people they know, like, and trust, right? Me, too. Yet everytime I hear that advice, I think, “Okaaaaaay….” It sounds nice, but what does it really mean to know, like, and trust someone? What does it take for someone to know, like, and trust you, or your […]
Core values, blah blah blah, yadda yadda yaddaI’m in a 13-week transformational coaching program. I need to transform, baby! One of the modules is about “core values,” the values that drive and shape our behaviors. Knowing what we value, the thinking goes, allows us to nudge our businesses in directions that reflect those values. I have to say, […]
Imperfect action ≠ crappy content The gurus say that imperfect action is better than no action. In a way, I agree: It’s better to have an “imperfect” something out there than nothing at all. BUT. A huge BUT. Imperfect doesn’t mean “crap.” Glaring content issues that shout “CRAP!” to everyone Imperfect doesn’t mean you let content out of the house with […]
When credibility takes a hit, trust does, too. A new study by the UX design folks at Nielsen Norman Group confirmed what I already knew: to sell successfully in the online space, your website must give readers a sense that your company is credible and trustworthy. Although the study focused on B2B buyers in China, its […]
If you were to pull apart this article, lining up each tip one after another, as in a long list of bullet points, you’d find more than four tips here — thus the title “4+”. Perhaps I should have called this article “4 groups of tips,” but that feels too wordy. In any case, keep […]
While pursuing a master’s certificate in professional and technical writing, I dabbled in a grant-writing class. Something I read in that class stuck with me because it’s as relevant to content marketing and content writing as it is to grant writing.From Miner and Miner, 2005, p.5., emphasis mine:During the review process, [sponsors] discern among proposals by […]
I don’t know about you, but if I have to read (or write) one more piece of stuffy, fluffy, jargon-filled marketing content, my head will literally explode.(Okay, not literally … although “literally” apparently can mean “figuratively” these days, so … there you go)You know the kind of stuffy marketing content I’m talking about, right? The […]
