Web content Archives | The Write Idea

Category Archives for "Web content"

Mar 13

Yes

By Renae Gregoire | Content , Customer experience , Customer satisfaction , Differentiation , Empathy , Inspiration , Marketing , Online marketing , Readability , Small business , The Yes Advantage , Tools , Usability , Web content , Web content writing , Website development , Writing , Youtility

Join my tribe?Do you sweat the small stuff? Do you want your online presence to inspire trust and confidence? Do you grit your teeth when others don’t care enough about YOUR web experience? Are you all about creating an excellent website and excellent content that makes it easy for people to get to know, like, […]

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Oct 30

Take imperfect action?!? (A virtual hug for perfectionists)

By Renae Gregoire | Empathy , Lessons learned , Web content

Imperfect action ≠ crappy content  The gurus say that imperfect action is better than no action.  In a way, I agree: It’s better to have an “imperfect” something out there than nothing at all.  BUT.  A huge BUT.  Imperfect doesn’t mean “crap.” Glaring content issues that shout “CRAP!” to everyone Imperfect doesn’t mean you let content out of the house with […]

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Dec 22

How to lead people to YES with marketing content

By Renae Gregoire | Content , Customer experience , Empathy , Lessons learned , Marketing , Online marketing , The Yes Advantage , Web content , Web content writing , Writing

A few years ago, while pursuing a master’s certificate in professional and technical writing, I dabbled in a grant-writing class. Something I read in that class stuck with me because it’s as relevant to content marketing and content writing as it is to grant writing.From Miner and Miner, 2005, p.5., emphasis mine:​During the review process, […]

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Jan 17

Want better marketing content? Cut the crap.

By Renae Gregoire | Content , Differentiation , Marketing , Online marketing , Readability , The Yes Advantage , Web content , Web content writing , Writing

I don’t know about you, but if I have to read (or write) one more piece of stuffy, fluffy, jargon-filled marketing content, my head will literally explode.(Okay, not literally … although “literally” apparently can mean “figuratively” these days, so … there you go)​You know the kind of stuffy marketing content I’m talking about, right? The […]

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