Web content writing Archives | The Write Idea

Category Archives for "Web content writing"

How to write an About page that rocks

By Renae Gregoire

I hate most About pages. How about you? We have to read them before doing business with others, yet they’re so formulaic.​ “So and so is a professional blah-dee-blah. She has been blah-ing and blee-ing for more than a decade. Her focus is on meeting clients’ needs by providing the highest quality blah blah blah. […]

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How to lead people to YES with marketing content

By Renae Gregoire

A few years ago, while pursuing a master’s certificate in professional and technical writing, I dabbled in a grant-writing class. Something I read in that class stuck with me because it’s as relevant to content marketing and content writing as it is to grant writing. From Miner and Miner, 2005, p.5., emphasis mine:​ During the […]

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Want better marketing content? Cut the crap.

By Renae Gregoire

I don’t know about you, but if I have to read (or write) one more piece of stuffy, fluffy, jargon-filled marketing content, my head will literally explode. (Okay, not literally … although “literally” apparently can mean “figuratively” these days, so … there you go)​ You know the kind of stuffy marketing content I’m talking about, […]

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