Category Archives for "Web content writing"

Hi there.If you’re an excellence-focused online marketer, small business owner, or entrepreneur, and if you want to communicate your value and offerings in ways that lead more prospects to YES — with less friction and effort — then you want The Yes Advantage.​What’s The Yes Advantage?​Glad you asked.When your site and content have The Yes […]

Marketing content: Heaven (and sales) is in the details.  Quick question for you:What do you see when you look at this postcard? It’s nice, right?Maybe, if you like snow.But to truly appreciate the image takes a little imagination.​ For instance, imagine standing in the scene yourself, right where the photographer stood, seeing that exact view. Your hands […]

If you were to pull apart this article, lining up each tip one after another, as in a long list of bullet points, you’d find more than four tips here — thus the title “4+”. Perhaps I should have called this article “4 groups of tips,” but that feels too wordy. In any case, keep […]

I hate most About pages. How about you?We have to read them before doing business with others, yet they’re so formulaic.​ “So and so is a professional blah-dee-blah. She has been blah-ing and blee-ing for more than a decade. Her focus is on meeting clients’ needs by providing the highest quality blah blah blah. She earned […]

A few years ago, while pursuing a master’s certificate in professional and technical writing, I dabbled in a grant-writing class. Something I read in that class stuck with me because it’s as relevant to content marketing and content writing as it is to grant writing.From Miner and Miner, 2005, p.5., emphasis mine:​During the review process, […]

I don’t know about you, but if I have to read (or write) one more piece of stuffy, fluffy, jargon-filled marketing content, my head will literally explode.(Okay, not literally … although “literally” apparently can mean “figuratively” these days, so … there you go)​You know the kind of stuffy marketing content I’m talking about, right? The […]