Join my tribe?Do you sweat the small stuff? Do you want your online presence to inspire trust and confidence? Do you grit your teeth when others don’t care enough about YOUR web experience? Are you all about creating an excellent website and excellent content that makes it easy for people to get to know, like, […]
Marketing content: Heaven (and sales) is in the details. Quick question for you:What do you see when you look at this postcard? It’s nice, right?Maybe, if you like snow.But to truly appreciate the image takes a little imagination. For instance, imagine standing in the scene yourself, right where the photographer stood, seeing that exact view. Your hands […]
If you were to pull apart this article, lining up each tip one after another, as in a long list of bullet points, you’d find more than four tips here — thus the title “4+”. Perhaps I should have called this article “4 groups of tips,” but that feels too wordy. In any case, keep […]
I hate most About pages. How about you?We have to read them before doing business with others, yet they’re so formulaic. “So and so is a professional blah-dee-blah. She has been blah-ing and blee-ing for more than a decade. Her focus is on meeting clients’ needs by providing the highest quality blah blah blah. She earned […]
A few years ago, while pursuing a master’s certificate in professional and technical writing, I dabbled in a grant-writing class. Something I read in that class stuck with me because it’s as relevant to content marketing and content writing as it is to grant writing.From Miner and Miner, 2005, p.5., emphasis mine:During the review process, […]
I don’t know about you, but if I have to read (or write) one more piece of stuffy, fluffy, jargon-filled marketing content, my head will literally explode.(Okay, not literally … although “literally” apparently can mean “figuratively” these days, so … there you go)You know the kind of stuffy marketing content I’m talking about, right? The […]
