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Don’t get me wrong: Infographics done right are GREAT. People love to look at them, read them, and share them. I’m one of those people. Lately though, I’m seeing more and more infographics that are so dense, so complex, that they frustrate rather than help readers. (Well, this reader, at least.) This trend mirrors a quote by Jay […]
Poke around my website and blog. You will quickly notice I carry the banner of usability: Usable websites! Usable documents! Usable applications! Usable hardware! Usable … memes? Okay, so your business may not be in the business of creating memes. But, if it was, I’d say that even the lowly meme and how you present it deserves consideration and attention to […]
How do you help prospects self-qualify when they click through on a link of yours? Maybe it’s a link on your website, a link in a blog post, or a link in a social share. Maybe the link takes a prospect to a special landing page, a form, a download, or a static page on your […]
Is your ecommerce site loaded with minefields, each of which may cause shopping cart abandonment, and inadvertently kill a sale? What kind of minefields? Consider:Site speed, or how long customers wait for stuff to loadProduct reviews, either on your site or elsewhereProduct visuals, whether images, videos, or the lack thereofContact details, whether easy to find or […]
