Usability Archives - The Write Idea

Category Archives for "Usability"

Are your infographics killing readers?

By Renae Gregoire

Don’t get me wrong: Infographics done right are GREAT. People love to look at them, read them, and share them. I’m one of those people. Lately though, I’m seeing more and more infographics that are so dense, so complex, that they frustrate rather than help readers. (Well, this reader, at least.) This trend mirrors a quote by Jay […]

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Should we expect even memes to be usable?

By Renae Gregoire

Poke around my website and blog. You will quickly notice I carry the banner of usability: Usable websites! Usable documents! Usable applications! Usable hardware! Usable … memes? Okay, so your business may not be in the business of creating memes. But, if it was, I’d say that even the lowly meme and how you present it deserves consideration and attention to […]

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How to reduce shopping cart abandonment

By Renae Gregoire

Is your ecommerce site loaded with minefields, each of which may cause shopping cart abandonment, and inadvertently kill a sale? What kind of minefields? Consider:Site speed, or how long customers wait for stuff to loadProduct reviews, either on your site or elsewhereProduct visuals, whether images, videos, or the lack thereofContact details, whether easy to find or […]

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