The Yes Advantage Archives - The Write Idea

Category Archives for "The Yes Advantage"

How to lead people to YES with marketing content

By Renae Gregoire

While pursuing a master’s certificate in professional and technical writing, I dabbled in a grant-writing class. Something I read in that class stuck with me because it’s as relevant to content marketing and content writing as it is to grant writing.From Miner and Miner, 2005, p.5., emphasis mine:During the review process, [sponsors] discern among proposals by […]

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Want better marketing content? Cut the crap.

By Renae Gregoire

I don’t know about you, but if I have to read (or write) one more piece of stuffy, fluffy, jargon-filled marketing content, my head will literally explode.(Okay, not literally … although “literally” apparently can mean “figuratively” these days, so … there you go)You know the kind of stuffy marketing content I’m talking about, right? The […]

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