Online marketing Archives | The Write Idea

Category Archives for "Online marketing"

Marketers, is there a smell in your sell?

By Renae Gregoire

What happens when you try to sell ice to Eskimos?Before I became a product creator and writing coach, I used to troll all the job boards looking for writing and editing work.  Believe me, applying for “gigs” is about appealing as I imagine that getting back into the dating scene would be after being married for […]

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Yes

By Renae Gregoire

Join my tribe?Do you sweat the small stuff? Do you want your online presence to inspire trust and confidence? Do you grit your teeth when others don’t care enough about YOUR web experience? Are you all about creating an excellent website and excellent content that makes it easy for people to get to know, like, […]

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Website popups gone wrong: A mistake to avoid

By Renae Gregoire

Here at The Write Idea, I’m all about helping you make life easier for the people who visit your website and read your content — including content on your website popups. To that end, here’s a lesson learned straight from this morning’s browsing session.The problem: Vague website popupsSo … I’m about to embark on a passion […]

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Get on the proof train and rock your biz — fo’ shizzle!

By Renae Gregoire

A new breed of business owner wants to help you rock your biz–so you can rock your world.It’s the mom-preneur, dad-preneur, wantra-preneur, solo-preneur, heart-centered-preneur, healer-preneur, wellness-preneur, and other-preneur. The gurus, biz bosses, thought leaders, and experts in their various topics who started online businesses a year or so ago, and are now out there full […]

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Keeping up a blog is a pain in the $#!@#*

By Renae Gregoire

“Just keep blogging, just keep blogging, just keep blogging….”(Imagine Dory from finding Nemo as you read that first line.)Yep. I said it. Despite my best intentions, I struggle to keep my blog fresh with new content.​It’s not that I don’t have anything to say or share. On the contrary. My Evernote account is loaded with […]

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Can webinars really be “full?”

By Renae Gregoire

The sold-out webinar: Is it false scarcity? Or is it for real?I confess: Since the dawn of the webinar, I’ve always thought that statements like these from webinar hosts were nothing other than feeble attempts to use scarcity to try to convince people to “sign up now”:There are limited seats and we’re almost full up.​Seats […]

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5 tips for writing a winning press release

By Renae Gregoire

EXTRA! EXTRA!So you want free publicity? Thinking about writing a press release? Great idea! In the age of the Internet, most major news outlets and publications get a high percentage of news from press releases.Your goal is to get your release noticed rather than ignored or trashed. But keep in mind that a new website, new […]

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Adwords campaign for training products

By Renae Gregoire

​An Adwords campaign to sell online and DVD trainingThis client, a producer and distributor of online training programs for individuals and corporations, wanted to run an Adwords campaign to push people searching for various keywords to specific landing pages.To create the campaign, I first studied Adwords to understand how to deliver the best results. Then, […]

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Nurture emails for online & DVD training

By Renae Gregoire

Selling a training product with a series of emailsHave you ever signed up to receive news or information from a person or company and found yourself on the other end of an email nurture sequence?Yeah … me, too. I actually sign up for a lot of newsletters and offers, the best of which become part […]

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What’s your differentiation? Your “disruptive”?

By Renae Gregoire

What’s so special about you? Why should your prospects care? What’s your disruptive? Whitney Johnson’s HBR article on career change, innovation, and disruption really got me thinking—not just about my disruptive skills (although I am thinking seriously about them), but also about a company’s disruptive ability, or even a document’s disruptive power.By “disruptive,” Whitney means unique, […]

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How to lead people to YES with marketing content

By Renae Gregoire

A few years ago, while pursuing a master’s certificate in professional and technical writing, I dabbled in a grant-writing class. Something I read in that class stuck with me because it’s as relevant to content marketing and content writing as it is to grant writing.From Miner and Miner, 2005, p.5., emphasis mine:​During the review process, […]

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Want better marketing content? Cut the crap.

By Renae Gregoire

I don’t know about you, but if I have to read (or write) one more piece of stuffy, fluffy, jargon-filled marketing content, my head will literally explode.(Okay, not literally … although “literally” apparently can mean “figuratively” these days, so … there you go)​You know the kind of stuffy marketing content I’m talking about, right? The […]

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