Lessons learned Archives | The Write Idea

Category Archives for "Lessons learned"

How to blow a sale #1,324,295

By Renae Gregoire

Yesterday, something happened that took me aback.  Like … I literally sat at my desk for several minutes, looking up and down, and back and forth, between the air above my head in the room in front of me and a text I received through Messenger. Before I show you … a little backstory. I had been stressing […]

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Don’t steal images from the Internet

By Renae Gregoire

What can happen when you swipe random images from the Internet to use in your contentSeveral years ago, I had been blogging and creating content as usual for my website, pulling images off of the Internet wherever and whenever I wanted.  I’d heard tales of people being hit with lawsuits for doing this, but I thought, […]

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Your soul’s purpose will find you.

By Renae Gregoire

Right now, your Soul’s Purpose is searching for you.I recently read an article by Ponny SH Lam called, “Do You Choose your Soul Purpose, Or Does It Choose You?” In it, Ponny talks about how, when she was a university Career Advisor, the Universe sparked her soul by way of a chance encounter at a fast-food […]

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Sometimes success takes … glacial persistence

By Renae Gregoire

Forget the “ain’t nobody got time for that” memeI had a Zoom meeting with my mastermind recently.  (By the way, I highly recommend masterminding … SO GOOD!) We were talking about the progress we’ve been making in our online businesses.  That’s when one of the members mentioned something she’d heard from some online guru, something about how sometimes […]

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Time to stop sucking at this blogging thing

By Renae Gregoire

Where’d consistency in communication go?While poking around on my Blog Post Ideas spreadsheet looking for goodies to write about, I came across a Harvard Business Review blog post by JD Schramm, which touches on the importance of Consistency in Communication.  In recounting the story of a professor who for years and years consistently sent a typewritten […]

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Hiring a writer: Am I right for you? Are you right for me?

By Renae Gregoire

Am I the right writer for you?Dear reader, Welcome!  I’m so glad you’re here. My guess is that you’re on this page for one or more reasons. You may be looking for:  The Blog Post Inspiration Deck (coming soon!)A fabulous marketing writerA supercalifragilisticexpialidocious editorPricing for writing and editing servicesInspiration for your own writing or editing bizInformation on that wacky […]

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Insights on blogging

By Renae Gregoire

Live from the farm….Since I started the 30 Day Blog Post Challenge a week ago, I’ve realized a few things about blogging and want to share them with you.1. Regarding that blogging calendar…. A blogging calendar has turn out to be not very helpful to me during the Challenge. I find that the topics on […]

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Take imperfect action?!? (A virtual hug for perfectionists)

By Renae Gregoire

Imperfect action ≠ crappy content  The gurus say that imperfect action is better than no action.  In a way, I agree: It’s better to have an “imperfect” something out there than nothing at all.  BUT.  A huge BUT.  Imperfect doesn’t mean “crap.” Glaring content issues that shout “CRAP!” to everyone Imperfect doesn’t mean you let content out of the house with […]

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Customer service bomb: When online chat goes awry

By Renae Gregoire

When online chat goes wrong: Frustration, multiplied   ​ Are you now using or have you ever used Audible.com?  I was a customer several years ago, paying $14.95 a month for an ebook, and stockpiling ebooks when they went on sale. Finally, when my ebook library far outgrew my capacity to listen, I put my account on hold. […]

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Website popups gone wrong: A mistake to avoid

By Renae Gregoire

Here at The Write Idea, I’m all about helping you make life easier for the people who visit your website and read your content — including content on your website popups. To that end, here’s a lesson learned straight from this morning’s browsing session.The problem: Vague website popupsSo … I’m about to embark on a passion […]

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Is your business struggling? You might need softness.

By Renae Gregoire

Softness. Such a lovely word. It brings to mind pillows and clouds. Feathers, warm towels, and cuddly kittens.​ But I doubt “softness” is a term you’d associate with a struggling business, so it’s probably not a “solution” that’s crossed your mind.  Whether you’re finding it hard to win customers, attract prospects, gain traction, or even break even […]

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How to lead people to YES with marketing content

By Renae Gregoire

A few years ago, while pursuing a master’s certificate in professional and technical writing, I dabbled in a grant-writing class. Something I read in that class stuck with me because it’s as relevant to content marketing and content writing as it is to grant writing.From Miner and Miner, 2005, p.5., emphasis mine:​During the review process, […]

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