Lessons learned Archives - The Write Idea

Category Archives for "Lessons learned"

The Energy of Your Business

By Renae Gregoire

Here I sit, in my family room, looking out to the lush outdoors, as if through an imaginary picture frame.  In the foreground, in front of the frame, is my new Chinese money plant. It’s doing quite well. It’s also bringing me money, as I knew it would.Photo by

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Dance with prospects through your marketing content

By Renae Gregoire

Abundance. What a beautiful. luxurious word.  Even the way it sounds feels abundant.  Ah … bun … dance.  There is a dance there; do you see it?  Abundance is a dance between the world and its inhabitants.  It’s also a dance between you and your prospects.  And because your marketing content represents you on the web, you can say that […]

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Your work does NOT speak for itself (sorry)

By Renae Gregoire

I have two short-short stories to share with you.  Story #1  I found a yellowed piece of paper in my daughter’s room.  On it was a handwritten poem:  Stephen kissed me in the spring,  Robin in the fall,  But Colin only looked at me,  And never kissed at all.  Stephen’s kiss was lost in jest,  Robin’s lost in play,  But the kiss in […]

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People aren’t buying? Here’s what may be missing.

By Renae Gregoire

If you’re reading this, chances are you’re a small business owner, marketer, or entrepreneur selling online products, services, or both.  And, dag-nabit! People just aren’t buying.  You know your offer is holy-hell valuable.  If prospects would just say YES!   If they’d just sign up now, click here, BUY … they’d get to experience your wallet-busting value, up-close-and-personal like.  With […]

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Journaling for business: a path to real growth

By Renae Gregoire

Before we get into the journaling…Do you know why the work of an entrepreneur is so hard?I think it’s because we’re building something from scratch.We’re creating something that, at one time, existed nowhere but in our hearts and minds.This may sound blasphemous—it did to my heart when the thought first arose—but being an entrepreneur is […]

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3 shots of creativity, please and thank you

By Renae Gregoire

Do you consider yourself “creative?”Confession.I never used to consider myself “creative.”People would ask me what I did for a living, and I’d tell them I’m a marketing writer, copywriter, editor.They’d say, “Oh wow! You must be really creative.”I’d fight it!“No,” I’d say. “I’m not really creative. I write educational and relationship-building content for businesses; it’s […]

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On the fear of making offers

By Renae Gregoire

How are you when it comes to making offers to your tribe? I admit that making offers doesn’t come easy to me. It’s strange, in a way. I mean … here we are, out on the web doing business, wanting to share our transformative gifts with the world. We know we have gifts; our brilliance shines brightly!We believe in […]

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The Room of Untouched Courses

By Renae Gregoire

One shitty Monday morning, a perfect storm of experiences brought a problem of mine — and, I suspect, a problem of yours — into perfect focus.That morning, a new client scheduled a call for the afternoon, a call that would require MAJOR work in advance on my part. Thanks for the notice, yo!I had no idea […]

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How to blow a sale #1,324,295

By Renae Gregoire

Yesterday, something happened that took me aback.  Like … I literally sat at my desk for several minutes, looking up and down, and back and forth, between the air above my head in the room in front of me and a text I received through Messenger. Before I show you … a little backstory. I had been stressing […]

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10 Prompts for Sharing Your Voice Every Day

By Renae Gregoire

This morning, I picked up Show Your Work: 10 Ways to Share Your Creativity and Get Discovered, by Austin Kleon.So far, it’s been an easy read about finding your tribe by putting yourself out there every day.“Every day?!” you might say, eyes wide, mouth open.Photo by Jan Canty on UnsplashYes, Kleon says. It doesn’t have […]

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Don’t steal images from the Internet

By Renae Gregoire

What can happen when you swipe random images from the Internet to use in your contentYears ago, I had been blogging and creating content as usual for my website, pulling images off of the Internet wherever and whenever I wanted.I’d heard tales of people being hit with lawsuits for doing this, but I thought, “It’ll […]

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Your soul’s purpose will find you.

By Renae Gregoire

Right now, your Soul’s Purpose is searching for you. I recently read an article by Ponny SH Lam called, “Do You Choose your Soul Purpose, Or Does It Choose You?” In it, Ponny talks about how, when she was a university Career Advisor, the Universe sparked her soul by way of a chance encounter at a fast-food […]

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Sometimes success takes … glacial persistence

By Renae Gregoire

Forget the “ain’t nobody got time for that” memeI had a Zoom meeting with my mastermind recently.  (By the way, I highly recommend masterminding … SO GOOD!) We were talking about the progress we’ve been making in our online businesses.  That’s when one of the members mentioned something she’d heard from some online guru, something about how sometimes […]

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Time to stop sucking at this blogging thing

By Renae Gregoire

Where’d consistency in communication go?While poking around on my Blog Post Ideas spreadsheet looking for goodies to write about, I came across a Harvard Business Review blog post by JD Schramm, which touches on the importance of Consistency in Communication.  In recounting the story of a professor who for years and years consistently sent a typewritten […]

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Hiring a writer: Am I right for you? Are you right for me?

By Renae Gregoire

Am I the right writer for you?Dear reader, Welcome!  I’m so glad you’re here. My guess is that you’re on this page for one or more reasons. You may be looking for:  The Blog Post Inspiration Deck (coming soon!)A fabulous marketing writerA supercalifragilisticexpialidocious editorPricing for writing and editing servicesInspiration for your own writing or editing bizInformation on that wacky […]

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Insights on blogging

By Renae Gregoire

Live from the farm….Since I started the 30 Day Blog Post Challenge a week ago, I’ve realized a few things about blogging and want to share them with you. 1. Regarding that blogging calendar…. A blogging calendar has turn out to be not very helpful to me during the Challenge. I find that the topics on […]

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Take imperfect action?!? (A virtual hug for perfectionists)

By Renae Gregoire

Imperfect action ≠ crappy content  The gurus say that imperfect action is better than no action.  In a way, I agree: It’s better to have an “imperfect” something out there than nothing at all.  BUT.  A huge BUT.  Imperfect doesn’t mean “crap.” Glaring content issues that shout “CRAP!” to everyone Imperfect doesn’t mean you let content out of the house with […]

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Customer service bomb: When online chat goes awry

By Renae Gregoire

When online chat goes wrong: Frustration, multiplied    Are you now using or have you ever used Audible.com?  I was a customer several years ago, paying $14.95 a month for an ebook, and stockpiling ebooks when they went on sale. Finally, when my ebook library far outgrew my capacity to listen, I put my account on hold. […]

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Website popups gone wrong: A mistake to avoid

By Renae Gregoire

Here at The Write Idea, I’m all about helping you make life easier for the people who visit your website and read your content — including content on your website popups. To that end, here’s a lesson learned straight from this morning’s browsing session.The problem: Vague website popupsSo … I’m about to embark on a passion […]

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Is your business struggling? You might need softness.

By Renae Gregoire

Softness. Such a lovely word. It brings to mind pillows and clouds. Feathers, warm towels, and cuddly kittens. But I doubt “softness” is a term you’d associate with a struggling business, so it’s probably not a “solution” that’s crossed your mind.  Whether you’re finding it hard to win customers, attract prospects, gain traction, or even break even […]

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How to lead people to YES with marketing content

By Renae Gregoire

While pursuing a master’s certificate in professional and technical writing, I dabbled in a grant-writing class. Something I read in that class stuck with me because it’s as relevant to content marketing and content writing as it is to grant writing.From Miner and Miner, 2005, p.5., emphasis mine:During the review process, [sponsors] discern among proposals by […]

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