Freelance fails Archives | The Write Idea

Category Archives for "Freelance fails"

Closed loops: the most-overlooked secret to business success

By Renae Gregoire

It’s something so small, so easy, yet so often overlookedI’ve been working from home as a marketing writer since 2002. Over the years, I’ve hired many dozens of vendors and contractors:PrintersDevelopersDesignersVirtual assistantsEditorsResearchersWritersAnd I am consistently dumbfounded by people’s inability to do one simple yet crucial thing, even if asked. That thing?  It’s closing loops. Not Fruit Loops®, the brand.Photo […]

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“Your company sucks!” The value of negative feedback

By Renae Gregoire

Have you ever been swayed by a company’s testimonials? You know, those customer statements that tell you why you should buy? As a prospect, you read through the glowing testimonials thinking, “Gee, if all these people were happy, then maybe I will be, too!”​ Trouble is, no company willingly publishes negative testimonials. Amazon and Yelp aside, could you […]

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Your company sucks! Negative feedback, part 2

By Renae Gregoire

In part one of this three-part series about the value of negative feedback, I talked about one particular instance where I wasn’t able to satisfy a client, and why I think the engagement went wrong.Here, in part two, I’ll share yet another painful, personal example of a failed client engagement. In this instance, I really […]

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