Expectations Archives | The Write Idea

Category Archives for "Expectations"

Perceptions: Do your prospects see what you see?

By Renae Gregoire

Do you see what your customers and prospects see?Running a business can be kind of strange. Here we are, doing this thing we do, selling that thing we sell. Trying to get the word out. Trying to get our product or service in front of our ideal customers. It’s a lot of work, right? We’re busy scurrying here and there, […]

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Hiring a writer: Am I right for you? Are you right for me?

By Renae Gregoire

Am I the right writer for you?Dear reader, Welcome!  I’m so glad you’re here. My guess is that you’re on this page for one or more reasons. You may be looking for:  The Blog Post Inspiration Deck (coming soon!)A fabulous marketing writerA supercalifragilisticexpialidocious editorPricing for writing and editing servicesInspiration for your own writing or editing bizInformation on that wacky […]

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Marketing 102: You caught a prospect’s eye. Now what?

By Renae Gregoire

Toot your own horn (shh … quietly)   Hooray! You’ve completed Marketing 101 and grabbed a potential client’s attention.  Now what? Now, the marketing continues.  This time though, in Marketing 102, your goal is to build that always powerful know, like, and trust factor. Your goal is to give prospect the feeling that you’re qualified and more than able […]

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5 ways to avoid killing readers with your content

By Renae Gregoire

The Internet is like our oceans … filled with garbage  One day, while I was out on the Internet, doing typical Internet-y things — Facebooking, following links, reading articles — I discovered what seemed to be an intriguing article, both by the vivid image and promised topic: 10 colors that increase sales, and why. Sounds good. Looks […]

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How are you? I’m looking for opportunities.

By Renae Gregoire

A small change with big consequencesWhat do you say when people ask you how you are? “Hey there! How are ya?!?” If you’re anything like me, you say things like:I’m fine, thanksI’m exhaustedI’m super busyI’m tiredOne day, when I was Zooming with my accountability buddy during our weekly call, I responded to his, “How are you?” with, […]

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