Empathy Archives | The Write Idea

Category Archives for "Empathy"

How to blow a sale #1,324,295

By Renae Gregoire

Yesterday, something happened that took me aback.  Like … I literally sat at my desk for several minutes, looking up and down, and back and forth, between the air above my head in the room in front of me and a text I received through Messenger. Before I show you … a little backstory. I had been stressing […]

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Hey writers! Assume your readers don’t care.

By Renae Gregoire

Beware the indifference … or hostility … of readers.   In an interview with The Irish Times’ Sara Keating, former US poet laureate Billy Collins spoke words of wisdom not only to poets, but also to all who write with the intention of having people eagerly read their work. That goes for you and me and all […]

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Yes

By Renae Gregoire

Join my tribe?Do you sweat the small stuff? Do you want your online presence to inspire trust and confidence? Do you grit your teeth when others don’t care enough about YOUR web experience? Are you all about creating an excellent website and excellent content that makes it easy for people to get to know, like, […]

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Take imperfect action?!? (A virtual hug for perfectionists)

By Renae Gregoire

Imperfect action ≠ crappy content  The gurus say that imperfect action is better than no action.  In a way, I agree: It’s better to have an “imperfect” something out there than nothing at all.  BUT.  A huge BUT.  Imperfect doesn’t mean “crap.” Glaring content issues that shout “CRAP!” to everyone Imperfect doesn’t mean you let content out of the house with […]

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Know Like Trust: 5 Ways to Lead People to YES

By Renae Gregoire

Free, no-email-required guide on know, like, and trustYou’ve probably heard at least one expert say that people buy from people and companies they know, like, and trust. Trouble is … that’s where the guidance stops. It’s like: “Know, like, and trust. You need it, so go do it! Get to it!” But HOW? What does it *really* mean to […]

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Is your long-form content killing readers?

By Renae Gregoire

It seems that everyone loves long-form contentYou know what? I get that long-form content is great for driving traffic. Neil Patel says so. Kissmetrics says so. Search Enging Land says so. Content Marketing Institute says so. I’m not here to argue about the effectiveness of long-form content. Having a supply of long-form content on your site is a good thing. […]

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Customer service bomb: When online chat goes awry

By Renae Gregoire

When online chat goes wrong: Frustration, multiplied   ​ Are you now using or have you ever used Audible.com?  I was a customer several years ago, paying $14.95 a month for an ebook, and stockpiling ebooks when they went on sale. Finally, when my ebook library far outgrew my capacity to listen, I put my account on hold. […]

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Is your business struggling? You might need softness.

By Renae Gregoire

Softness. Such a lovely word. It brings to mind pillows and clouds. Feathers, warm towels, and cuddly kittens.​ But I doubt “softness” is a term you’d associate with a struggling business, so it’s probably not a “solution” that’s crossed your mind.  Whether you’re finding it hard to win customers, attract prospects, gain traction, or even break even […]

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“We will respond in 5 business days”

By Renae Gregoire

Chasing down broken emails  Just this morning, I filled out a form on the Holiday Inn Express website because they’re sending me email messages I can’t read.Here’s what I see:​ Broken in the browser, tooI use Outlook, which presents this message for all emails with images: “If there are problems with how this message is […]

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For insightful content, use an INFJ marketing writer

By Renae Gregoire

Differentiation is the name of the writing (and selling) game.   I’m into personality assessments and have taken lots of them over the years. Recently, I took a Myers-Briggs test over at www.16personalities.com (great site and presentation, by the way), and saw something in the results that I thought you, my client or prospective client, ought […]

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Your company sucks! Negative feedback, part 2

By Renae Gregoire

In part one of this three-part series about the value of negative feedback, I talked about one particular instance where I wasn’t able to satisfy a client, and why I think the engagement went wrong.Here, in part two, I’ll share yet another painful, personal example of a failed client engagement. In this instance, I really […]

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How to lead people to YES with marketing content

By Renae Gregoire

A few years ago, while pursuing a master’s certificate in professional and technical writing, I dabbled in a grant-writing class. Something I read in that class stuck with me because it’s as relevant to content marketing and content writing as it is to grant writing.From Miner and Miner, 2005, p.5., emphasis mine:​During the review process, […]

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