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In defense of the exclamation point!

By Renae - Testing

Pro or con? Choose your side, and stick with it!   Have you seen this chart by Hubspot, on when it’s okay to use an exclamation point? You can click in below for a closer view, but what I really want you to see is the spoiler (in the blue box) at the top of the image.  It […]

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“We will respond in 5 business days”

By Renae - Testing

Chasing down broken emails  Just this morning, I filled out a form on the Holiday Inn Express website because they’re sending me email messages I can’t read.Here’s what I see:​ Broken in the browser, tooI use Outlook, which presents this message for all emails with images: “If there are problems with how this message is […]

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Nurture emails for online & DVD training

By Renae - Testing

Selling a training product with a series of emailsHave you ever signed up to receive news or information from a person or company and found yourself on the other end of an email nurture sequence?Yeah … me, too. I actually sign up for a lot of newsletters and offers, the best of which become part […]

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