In this post… Discover two formulas I use for the care and feeding of my email list. Plus, get a copy of my email planning template, spruced up and polished just for you. The email planning template is good for planning a full year’s worth of email messages, a quarter at a time. It includes a […]
Email marketing lemons and rewards program lemons lead to a sour stomach on my birthdayLongHorn Steakhouse lured me into its restaurant for my birthday dinner with a “free dessert” email. I wound up with a crappy steak and headaches trying to access the code for my free dessert, which I unfortunately had to leave without […]
Email marketing lemon: Sending customers pictures of products, but then not allowing them to buyThis morning, a marketing lemon in my email inbox stopped me from looking at products on Etsy, and possibly buying them. There I was, just recovering from a marketing lemon in the shape of a form tossed at me by Stein Mart, […]
Email marketing and email newsletter love (and hate): What people are saying Because I love staying up-to-date on the latest and greatest in digital marketing, I subscribe to a lot of email newsletters.A lot.[Sidebar: I have a specific image in mind whenever I use the phrase “a lot.” If you’re curious, check out this Hyperbole and […]
In a span of just four days, I had two emails pop into my inbox with an acronym in the subject line — an acroynm I understood ONLY because I’m in marketing. What’s the acronym? It’s FOMO. Fear of missing out. Lookie here, at the first instance:Now, how many consumers are going to know what FOMO is? I asked […]
Selling a training product with a series of emailsHave you ever signed up to receive news or information from a person or company and found yourself on the other end of an email nurture sequence?Yeah … me, too. I actually sign up for a lot of newsletters and offers, the best of which become part […]
