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Category Archives for "Email marketing"

An Etsy email marketing lemon

By Renae - Testing

Email marketing lemon: Sending customers pictures of products, but then not allowing them to buyThis morning, a marketing lemon in my email inbox stopped me from looking at products on Etsy, and possibly buying them. There I was, just recovering from a marketing lemon in the shape of a form tossed at me by Stein Mart, […]

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Marketers: Just say NO to FOMO (sometimes)

By Renae - Testing

In a span of just four days, I had two emails pop into my inbox with an acronym in the subject line — an acroynm I understood ONLY because I’m in marketing. What’s the acronym? It’s FOMO. Fear of missing out. Lookie here, at the first instance:Now, how many consumers are going to know what FOMO is? I asked […]

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Nurture emails for online & DVD training

By Renae - Testing

Selling a training product with a series of emailsHave you ever signed up to receive news or information from a person or company and found yourself on the other end of an email nurture sequence?Yeah … me, too. I actually sign up for a lot of newsletters and offers, the best of which become part […]

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