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Category Archives for "Differentiation"

What’s your talk trigger?

By Renae - Testing

This is post #1 of my book-to-blog experiment; read the previous post, about the inspiration for the project, here.What’s your talk trigger?Is there one thing about you or your business that makes customers talk about you? If so, that might be your “talk trigger,” a term coined by Jay Baer and Daniel Lemin in their […]

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What’s the deal with blogging?

By Renae - Testing

To blog … or not to blog?I’ve been talking a lot about blogging lately.  I created a blogging card deck, a 30-day blogging challenge, and I’m working on a program to help solopreneurs and small business owners jumpstart their writing confidence along with their blogs. It’s been “Blog this, blog that, blog, blog, blog, blog, blog” around […]

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3 ways to use writing to share your gifts with the world

By Renae - Testing

You’re a solopreneur. Now what?I love being a solopreneur.  I love peeling back, refining, and communicating deeper and deeper layers of talent, all with the glorious goal of serving my ideal clients and in some ways changing the world. Yeah, that’s lofty. But it’s also true. If you’re a solopreneur, then your goal might be something similar.  You hold […]

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Wake up, class! How I became a confident writer

By Renae - Testing

Hint: It had more to do with role models than writing      Dateline: Freshman Year in College, 1994 “Wake up, class!” Professor Harrison boomed, a big smile on his face, quickly clapping his hands twice by his right ear, as if clapping would jostle the remnants of sleep from our bleary, first-period eyes. He held that pose […]

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Growing up and into my core values

By Renae - Testing

Core values, blah blah blah, yadda yadda yaddaI’m in a 13-week transformational coaching program. I need to transform, baby! One of the modules is about “core values,” the values that drive and shape our behaviors. Knowing what we value, the thinking goes, allows us to nudge our businesses in directions that reflect those values. I have to say, […]

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How to create a best-selling card deck

By Renae - Testing

How I created a soon-to-be-bestselling card deckI’ve been talking to my tribe about my upcoming card deck The Blog Post Inspiration Deck for a little while now.  But the only reason I’ve done so is because my card deck mentor Marcy Nelson-Garrison decided to reopen her Card Deck Master Class program — and it’s open […]

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How to write a manifesto

By Renae - Testing

What’s a manifesto? And do you need one for your business?Did you know that Seth Godin writes a manifesto for every book he publishes?I found that out through Marcy Nelson-Garrison, creator of the Card Deck Master Class, the program I used to create my card deck, The Blog Post Inspiration Deck.(My deck is in the […]

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Yes

By Renae - Testing

Join my tribe?Do you sweat the small stuff? Do you want your online presence to inspire trust and confidence? Do you grit your teeth when others don’t care enough about YOUR web experience? Are you all about creating an excellent website and excellent content that makes it easy for people to get to know, like, […]

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The sales power of communicating your WHY

By Renae - Testing

When I started my business back in 2002, I was on a mission. I wanted to help small business owners, solopreneurs, and marketers lead more people to YES with clear content and strong positioning that would differentiate them online and offline.  As time went on, my motives became less altruistic. Growing more and more tired of crappy […]

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How to bring your marketing content to life

By Renae - Testing

Marketing content: Heaven (and sales) is in the details.  Quick question for you:What do you see when you look at this postcard? It’s nice, right?Maybe, if you like snow.But to truly appreciate the image takes a little imagination.​ For instance, imagine standing in the scene yourself, right where the photographer stood, seeing that exact view. Your hands […]

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For insightful content, use an INFJ marketing writer

By Renae - Testing

Differentiation is the name of the writing (and selling) game.   I’m into personality assessments and have taken lots of them over the years. Recently, I took a Myers-Briggs test over at www.16personalities.com (great site and presentation, by the way), and saw something in the results that I thought you, my client or prospective client, ought […]

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How to write an About page that rocks

By Renae - Testing

I hate most About pages. How about you?We have to read them before doing business with others, yet they’re so formulaic.​ “So and so is a professional blah-dee-blah. She has been blah-ing and blee-ing for more than a decade. Her focus is on meeting clients’ needs by providing the highest quality blah blah blah. She earned […]

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How to differentiate using your logo

By Renae - Testing

My goal is the same as yours: Differentiate! You’ve heard it said that one of the chief goals of marketing is differentiation: Showing, telling, and illustrating to prospective customers why your product, service, or solution is better, faster, stronger, the right choice.I faced the differentiation dilemma when developing a logo for my freelance writing business; perhaps […]

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Marketing so useful, people would pay you for it

By Renae - Testing

Have you heard of Youtility? It’s a concept coined by Jay Baer, author of a book by the same name. Jay defines Youtility as “marketing so useful, people would pay you for it.” You create Youtility when you’re useful where customers are–when they need it, where they need it.Is your company Youseful? In other words, […]

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5 tips for writing a winning press release

By Renae - Testing

EXTRA! EXTRA!So you want free publicity? Thinking about writing a press release? Great idea! In the age of the Internet, most major news outlets and publications get a high percentage of news from press releases.Your goal is to get your release noticed rather than ignored or trashed. But keep in mind that a new website, new […]

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What’s your differentiation? Your “disruptive”?

By Renae - Testing

What’s so special about you? Why should your prospects care? What’s your disruptive? Whitney Johnson’s HBR article on career change, innovation, and disruption really got me thinking—not just about my disruptive skills (although I am thinking seriously about them), but also about a company’s disruptive ability, or even a document’s disruptive power.By “disruptive,” Whitney means unique, […]

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Want better marketing content? Cut the crap.

By Renae - Testing

I don’t know about you, but if I have to read (or write) one more piece of stuffy, fluffy, jargon-filled marketing content, my head will literally explode.(Okay, not literally … although “literally” apparently can mean “figuratively” these days, so … there you go)​You know the kind of stuffy marketing content I’m talking about, right? The […]

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