Customer experience Archives | The Write Idea

Category Archives for "Customer experience"

Jun 08

Closed loops: the most-overlooked secret to business success

By Renae Gregoire | Confidence , Customer experience , Freelance fails

It’s something so small, so easy, yet so often overlookedI’ve been working from home as a marketing writer since 2002. Over the years, I’ve hired many dozens of vendors and contractors:PrintersDevelopersDesignersVirtual assistantsEditorsResearchersWritersAnd I am consistently dumbfounded by people’s inability to do one simple yet crucial thing, even if asked. That thing?  It’s closing loops. Not Fruit Loops®, the brand.Photo […]

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May 07

What if your website was perfect? (And is that even possible?)

By Renae Gregoire | Customer experience , Expectations , Website

Aaaaah … the perfect website    What if your website was perfect? What would that look like? Imagine with me for a moment. People would arrive on your homepage and be impressed right away.  Gorgeous colors. Beautiful images. Impeccable design.A easy, yet confident vibe that says, “Hey, I’m an expert. You can trust me. I can help you.” A headline that let […]

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Mar 13

Yes

By Renae Gregoire | Content , Customer experience , Customer satisfaction , Differentiation , Empathy , Inspiration , Marketing , Online marketing , Readability , Small business , The Yes Advantage , Tools , Usability , Web content , Web content writing , Website development , Writing , Youtility

Join my tribe?Do you sweat the small stuff? Do you want your online presence to inspire trust and confidence? Do you grit your teeth when others don’t care enough about YOUR web experience? Are you all about creating an excellent website and excellent content that makes it easy for people to get to know, like, […]

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Jun 17

Small business marketing: How deep listening transforms content

By Renae Gregoire | Content , Customer experience , Empathy

Small business marketing + deep listening = better marketing content  You know the feeling that comes over you when you see or hear something transformative? When something about life, love, or small business marketing stops you in your tracks, and becomes, at least temporarily, all consuming? You can’t think of anything else. You feel compelled to share […]

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Jan 22

Is your business struggling? You might need softness.

By Renae Gregoire | Customer experience , Empathy , Lessons learned

Softness. Such a lovely word. It brings to mind pillows and clouds. Feathers, warm towels, and cuddly kittens.​ But I doubt “softness” is a term you’d associate with a struggling business, so it’s probably not a “solution” that’s crossed your mind.  Whether you’re finding it hard to win customers, attract prospects, gain traction, or even break even […]

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Jan 21

“Your company sucks!” The value of negative feedback

By Renae Gregoire | Customer experience , Freelance fails , Marketing

Have you ever been swayed by a company’s testimonials? You know, those customer statements that tell you why you should buy? As a prospect, you read through the glowing testimonials thinking, “Gee, if all these people were happy, then maybe I will be, too!”​ Trouble is, no company willingly publishes negative testimonials. Amazon and Yelp aside, could you […]

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Dec 22

How to lead people to YES with marketing content

By Renae Gregoire | Content , Customer experience , Empathy , Lessons learned , Marketing , Online marketing , The Yes Advantage , Web content , Web content writing , Writing

A few years ago, while pursuing a master’s certificate in professional and technical writing, I dabbled in a grant-writing class. Something I read in that class stuck with me because it’s as relevant to content marketing and content writing as it is to grant writing.From Miner and Miner, 2005, p.5., emphasis mine:​During the review process, […]

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