Content Archives | The Write Idea

Category Archives for "Content"

Energetic Writing: The Energy of the Words You Choose

By Renae Gregoire

Energetic writing: Putting your thoughts into words  Have you ever stopped to think about the energy of the words you use, whether in your life, your business, or in your marketing content?  By marketing content, I mean your website, your blog, the emails you send, the landing pages you create, the lead magnets you provide.  There are two […]

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Today’s Plague versus the Bubonic Plague

By Renae Gregoire

Hey there, reader!  Renae Gregoire here.  I’ve long been fascinated by the Middle Ages, when the Black Death, or bubonic plague, killed 20 million people in Europe.  The last major outbreak of plague happened in London in the mid 1600’s, and the article that follows, reprinted with permission, shows how that outbreak is similar to the COVID outbreak […]

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Content Creation: The Clarity Slap

By Renae Gregoire

The first time you work with a marketing writer and editor (like me), you may be in for a rude awakening — like a slap in the face. Not that I want to be rude. In fact, I try to deliver bad news to my clients as gently a possible. Bad news about your content might sound something […]

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Content Creation: A Closer Look at Clarity

By Renae Gregoire

Clarity is so freaking important to your business. Your website has to be clear. Your course material has to be clear. Your lead magnets have to be clear. Your landing pages have to be clear. Your offers have to be clear. Because Clarity is so dang crucial to the success of your marketing materials, I’d like to push you to look […]

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Content Creation: Bubbles of Truth and Clarity

By Renae Gregoire

I love the work I do. Here I am, creating content, writing and thinking about Clarity, in an effort to help YOU gain Clarity so you, in turn, can create content that delivers clear messages and Clarity to your audience. This is important work! The following quote from Kayla Severson explains it well, both what I’m doing and […]

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Perceptions: Do your prospects see what you see?

By Renae Gregoire

Do you see what your customers and prospects see? Running a business can be kind of strange. Here we are, doing this thing we do, selling that thing we sell. Trying to get the word out. Trying to get our product or service in front of our ideal customers. It’s a lot of work, right? We’re busy scurrying here and there, […]

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Growing up and into my core values

By Renae Gregoire

Core values, blah blah blah, yadda yadda yaddaI’m in a 13-week transformational coaching program. I need to transform, baby! One of the modules is about “core values,” the values that drive and shape our behaviors. Knowing what we value, the thinking goes, allows us to nudge our businesses in directions that reflect those values. I have to say, […]

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5 ways to avoid killing readers with your content

By Renae Gregoire

The Internet is like our oceans … filled with garbage.  One day, while I was out on the Internet, doing typical Internet-y things — Facebooking, following links, reading articles — I discovered what seemed to be an intriguing article, both by the vivid image and promised topic: 10 colors that increase sales, and why. Sounds good. Looks […]

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Know Like Trust: 5 Ways to Lead People to YES

By Renae Gregoire

Free, no-email-required guide on know, like, and trust You’ve probably heard at least one expert say that people buy from people and companies they know, like, and trust. Trouble is … that’s where the guidance stops. It’s like: “Know, like, and trust. You need it, so go do it! Get to it!” But HOW? What […]

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Is your long-form content killing readers?

By Renae Gregoire

It seems that everyone loves long-form content You know what? I get that long-form content is great for driving traffic. Neil Patel says so. Kissmetrics says so. Search Enging Land says so. Content Marketing Institute says so. I’m not here to argue about the effectiveness of long-form content. Having a supply of long-form content on […]

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Are your infographics killing readers?

By Renae Gregoire

Don’t get me wrong: Infographics done right are GREAT. People love to look at them, read them, and share them.​ I’m one of those people.​ Lately though, I’m seeing more and more infographics that are so dense, so complex, that they frustrate rather than help readers. (Well, this reader, at least.) This trend mirrors a […]

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How to lead people to YES with marketing content

By Renae Gregoire

A few years ago, while pursuing a master’s certificate in professional and technical writing, I dabbled in a grant-writing class. Something I read in that class stuck with me because it’s as relevant to content marketing and content writing as it is to grant writing. From Miner and Miner, 2005, p.5., emphasis mine:​ During the […]

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Want better marketing content? Cut the crap.

By Renae Gregoire

I don’t know about you, but if I have to read (or write) one more piece of stuffy, fluffy, jargon-filled marketing content, my head will literally explode. (Okay, not literally … although “literally” apparently can mean “figuratively” these days, so … there you go)​ You know the kind of stuffy marketing content I’m talking about, […]

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