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Perceptions: Do your prospects see what you see?

By Renae - Testing

Do you see what your customers and prospects see?Running a business can be kind of strange. Here we are, doing this thing we do, selling that thing we sell. Trying to get the word out. Trying to get our product or service in front of our ideal customers. It’s a lot of work, right? We’re busy scurrying here and there, […]

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Growing up and into my core values

By Renae - Testing

Core values, blah blah blah, yadda yadda yaddaI’m in a 13-week transformational coaching program. I need to transform, baby! One of the modules is about “core values,” the values that drive and shape our behaviors. Knowing what we value, the thinking goes, allows us to nudge our businesses in directions that reflect those values. I have to say, […]

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5 ways to avoid killing readers with your content

By Renae - Testing

The Internet is like our oceans … filled with garbage  One day, while I was out on the Internet, doing typical Internet-y things — Facebooking, following links, reading articles — I discovered what seemed to be an intriguing article, both by the vivid image and promised topic: 10 colors that increase sales, and why. Sounds good. Looks […]

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Yes

By Renae - Testing

Join my tribe?Do you sweat the small stuff? Do you want your online presence to inspire trust and confidence? Do you grit your teeth when others don’t care enough about YOUR web experience? Are you all about creating an excellent website and excellent content that makes it easy for people to get to know, like, […]

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Know Like Trust: 5 Ways to Lead People to YES

By Renae - Testing

Free, no-email-required guide on know, like, and trustYou’ve probably heard at least one expert say that people buy from people and companies they know, like, and trust. Trouble is … that’s where the guidance stops. It’s like: “Know, like, and trust. You need it, so go do it! Get to it!” But HOW? What does it *really* mean to […]

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Is your long-form content killing readers?

By Renae - Testing

It seems that everyone loves long-form contentYou know what? I get that long-form content is great for driving traffic. Neil Patel says so. Kissmetrics says so. Search Enging Land says so. Content Marketing Institute says so. I’m not here to argue about the effectiveness of long-form content. Having a supply of long-form content on your site is a good thing. […]

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How to bring your marketing content to life

By Renae - Testing

Marketing content: Heaven (and sales) is in the details.  Quick question for you:What do you see when you look at this postcard? It’s nice, right?Maybe, if you like snow.But to truly appreciate the image takes a little imagination.​ For instance, imagine standing in the scene yourself, right where the photographer stood, seeing that exact view. Your hands […]

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Are your infographics killing readers?

By Renae - Testing

Don’t get me wrong: Infographics done right are GREAT. People love to look at them, read them, and share them.​ I’m one of those people.​ Lately though, I’m seeing more and more infographics that are so dense, so complex, that they frustrate rather than help readers. (Well, this reader, at least.) This trend mirrors a quote by Jay […]

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How to lead people to YES with marketing content

By Renae - Testing

A few years ago, while pursuing a master’s certificate in professional and technical writing, I dabbled in a grant-writing class. Something I read in that class stuck with me because it’s as relevant to content marketing and content writing as it is to grant writing.From Miner and Miner, 2005, p.5., emphasis mine:​During the review process, […]

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Want better marketing content? Cut the crap.

By Renae - Testing

I don’t know about you, but if I have to read (or write) one more piece of stuffy, fluffy, jargon-filled marketing content, my head will literally explode.(Okay, not literally … although “literally” apparently can mean “figuratively” these days, so … there you go)​You know the kind of stuffy marketing content I’m talking about, right? The […]

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