Blogging Archives | The Write Idea

Category Archives for "Blogging"

May 09

Time to stop sucking at this blogging thing

By Renae - Testing | 30 day blogging challenge , Blogging , Lessons learned

Where’d consistency in communication go?While poking around on my Blog Post Ideas spreadsheet looking for goodies to write about, I came across a Harvard Business Review blog post by JD Schramm, which touches on the importance of Consistency in Communication.  In recounting the story of a professor who for years and years consistently sent a typewritten […]

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Aug 23

Is your long-form content killing readers?

By Renae - Testing | Blogging , Content , Empathy

It seems that everyone loves long-form contentYou know what? I get that long-form content is great for driving traffic. Neil Patel says so. Kissmetrics says so. Search Enging Land says so. Content Marketing Institute says so. I’m not here to argue about the effectiveness of long-form content. Having a supply of long-form content on your site is a good thing. […]

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