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I confess: Since the dawn of the webinar, I’ve always thought that statements like these from webinar hosts were nothing other than feeble attempts to use scarcity to try to convince people to “sign up now”:
Those are actual statements found within real emails in my inbox right now.
But I never believed it.
Until today.
Today, this morning, I registered in advance for a webinar hosted by a company I respect and trust. Maybe 15 minutes after the start time (I was running late), I tried to log in. And was shocked to get this message:
I tried several times after my first attempt, and each time received the same dismal message.
Hoping against hope to get in, I emailed the organizer as prompted, using the contact email in the confirmation message I received when I first registered.
But that was 20 minutes ago. By the time I hear back, the webinar will be over.
And what makes it worse is this statement in the registration email:
Will there be a recording of this training sent out? No.
Too bad. So sad.
First, webinars really can and DO sell out — so sign up right away when invited. Second, show up on time! I registered in advance, but still couldn’t get in because I was a few minutes late.
I’m not sure what you can do if you host webinars for your prospects and customers, other than to “hold” spots for a time for registrants who might be a little late instead of giving those spots away immediately.
I have to say, the feeling I had when I couldn’t sign in was not a good one. And I’m not sure if your company really wants its customers feeling this way, especially when they signed up in advance.
Having never launched a webinar myself, I was clueless.
Now, though, I’m fully clued in, and hope that by sharing this experience I might help someone else someday!
Do you sweat the small stuff? Do you want your online presence to inspire trust and confidence? Do you grit your teeth when others don't care enough about YOUR web experience? Are you all about creating an excellent website and excellent content that makes it easy for people to get to know, like, and trust you and buy your stuff?
I think we might be soul mates. And I'd love for you to join my tribe.
When you do, I'll alert you to new blog posts, new programs and products, and new ways for you to create excellent, frictionless, online experiences that lead more people to YES! I promise to be relevant and real, and to send only thoughtful content and advice.
Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.
