Brochure editing: Before and after brochure content | Marketing content writer | ineedcopy.com

Brochure editing: Before and after

Editing for people: From "about us" to "for you"

This provider of consulting and technology solutions for equity compensation compliance asked me if I could rewrite its brochure content in advance of an upcoming tradeshow. Of course I could!

The original brochure content was affected by the same ills that plague many promotional brochures today:

  • Predominantly written in the third person, and thus difficult and uninviting to read
  • Lack of headings to help readers navigate through the content
  • About the company instead of about the reader

View the consulting brochure sample

Click the image below to view a side-by-side comparison of the before and after versions. 

The before and after versions of an edited brochure for a tech company

Create a winning, readable brochure for your audience

You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.  


REQUEST A QUOTE

Use my Google form to send me details about your project,
and I'll get back to you with questions or a quote.


Follow

About the Author

Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.

WordPress Image Lightbox Plugin