Brochure editing: Before and after brochure content | Marketing content writer |

Brochure editing: Before and after

Editing for people: From "about us" to "for you"

This provider of consulting and technology solutions for equity compensation compliance asked me if I could rewrite its brochure content in advance of an upcoming tradeshow. Of course I could!

The original brochure content was affected by the same ills that plague many promotional brochures today:

  • Predominantly written in the third person, and thus difficult and uninviting to read
  • Lack of headings to help readers navigate through the content
  • About the company instead of about the reader

View the consulting brochure sample

Click the image below to view a side-by-side comparison of the before and after versions. 

The before and after versions of an edited brochure for a tech company

Create a winning, readable brochure for your audience

You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.  


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About the Author

Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.