Editing for people: From "about us" to "for you"
This provider of consulting and technology solutions for equity compensation compliance asked me if I could rewrite its brochure content in advance of an upcoming tradeshow. Of course I could!
The original brochure content was affected by the same ills that plague many promotional brochures today:
- Predominantly written in the third person, and thus difficult and uninviting to read
- Lack of headings to help readers navigate through the content
- About the company instead of about the reader
View the consulting brochure sample
Click the image below to view a side-by-side comparison of the before and after versions.
Create a winning, readable brochure for your audience
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.