Brochure editing: Before and after brochure content | Marketing content writer |

Brochure editing: Before and after

Editing for people: From "about us" to "for you"

This provider of consulting and technology solutions for equity compensation compliance asked me if I could rewrite its brochure content in advance of an upcoming tradeshow. Of course I could!

The original brochure content was affected by the same ills that plague many promotional brochures today:

  • Predominantly written in the third person, and thus difficult and uninviting to read
  • Lack of headings to help readers navigate through the content
  • About the company instead of about the reader

View the consulting brochure sample

Click the image below to view a side-by-side comparison of the before and after versions. 

The before and after versions of an edited brochure for a tech company

Create a winning, readable brochure for your audience

You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.  


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About the Author

Renae Gregoire works with passionate people who need help capturing their brilliance and conveying it clearly, concisely, and effectively. She pulls out the bits of knowledge and wisdom that live inside you, organizes those bits into coherent, reader-focused messages, and then builds on those messages to create anything from a piece to a suite of marketing content designed to lead people to say YES to your offers.

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