Finally, get your blog going. Get your message out to the world.
You're an entrepreneur, not a blogger.
But you need to blog to grow authority, credibility, and "know, like, and trust."
This is especially true if you're in an industry where YOU are your brand, or where whatever differentiation you can manage is to be had in content marketing.
People read blogs. I read blogs. YOU read blogs. So do your prospects.
You want to feel PROUD to send them to your blog. You want your blog to be filled with excellent content, content that has them reading and thinking things like this:
- OMG he's telling it just like it is.
- Wow, I never thought of it that way....
- Yes, this is exactly what I need to hear.
- Why is no one else saying this?
- OMG she's brilliant! I want to hire her!
They'll read your blog posts and sign up for a discovery session.
They'll download your thoughtfully, artfully crafted lead magnet, which happens to be tucked within a blog post on the same topic.
They'll join your tribe when you offer the invite, which just happens to be positioned right at the end of every blog post.
They'll become part of your tribe so you can send them content that makes them think, makes them smile, makes them grow, AND, if there's a fit between what they need and what you offer, content that leads them to buy!
Yipee!! Thanks to this group I am more intentional about my writing and someone who has been on my list for a long time joined my year-long journey BECAUSE of the Beltane article I sent Monday!! Thank you Renae and everyone else holding space here!
Rozlyn Warren
The thing is ... even if you agree ... even if you say, "Yes, I need to blog," ... ... could you? Could you establish and maintain a steady blogging cadence, the heartbeat of your business? Ba dump. Ba bump. Blog post. Ba dump. Ba bump. Blog post. Ba dump. Ba bump. Blog post.
If you've been blogging (or wanting to blog) for any length of time, then you KNOW the struggle to blog consistently.
We start off strong, and with good intentions:
- I'm going to blog once a week!
- I'll get up 30 minutes earlier to blog!
- I'll write 500 words a day!
- I'll ... I'll ... I'll ...
But then work and life come barging in like a freight train that's just run out of tracks.
AAAAAHHHHHHH! CRASH. BURN.
"Blogging? What blogging?" we say. "I've got to deal with THIS first!"
The thing is ... it's okay to have ups and downs in our blogging. What's not okay is when the down just keeps going...
Down
Down
Down
... until our blogging is at a standstill, mocking us, judging us, making us feel like lousy, pathetic humans who deserve nothing more than to ....
Oh.
Sorry! I got carried away there!
Anyway, the point is ... we want to blog ... we want to keep blogging ... we want to blog consistently so we stay visible and so our content and messages stay out there.
It's just not ever been easy to do.
UNTIL NOW.
Renae, so far you have motivated me to finally start writing, which is huge! I think the structure is key for me. I had some time yesterday, so I wrote two blogs, one was the one I was planning to write and the other was the one based on the cards you pulled. Thank you so much....
Becky Godshall Moore
Enter the Brilliant Bloggers Club.
A safe space to build your blogging muscle, know-how, and confidence.
I'm starting to write down topics every day on things that inspire me... and more so, how can I help educate on health and wellness in a way that doesn't get lost in the abyss of everyone else's posts, blogs and opinions? I simply love that I get to start somewhere, in a safe place...
Erin Wrennick Boaz
You and me. Month by month. Brilliant blogging.
I'm so excited to invite you to become a founding member of the Brilliant Bloggers Club, a membership community for entrepreneurs and business-owning bloggers who want ongoing support to keep the blog fires blazing.
See, here's the thing.
You might know what you need to do to keep blogging.
It's like knowing that you should be on that treadmill every day.
You don't need to hire another coach who's going to tell you to use that treadmill.
You just need to prioritize. You need to get off your a . . . hiney and do it!
Same thing here.
You know you need to blog.
You don't need new content.
You need new DOING. New ACTION. New ACCOUNTABILITY. New SUPPORT.
And you'll get all of that, and MORE, in the Brilliant Blogger's Club.
I will be posting my last round of blogs here. I have 28 of the 30 ready. Just two more to write! This has been an amazing month and I appreciate you all so much. Thank you Renae Rost Gregoire!
Nicki Thiel
What's included in the
Brilliant Bloggers Club?
Daily blogging prompts
Every morning, by email and in our private Facebook group, you'll receive new blogging prompts to keep your creativity flowing all day, every day. Hello creativity, goodbye writer's block!
Weekly post assignments
This is where the pen hits the paper, or where the real work happens. Each week, receive a blog post assignment that gets you consistently blogging your brilliance.
Weekly virtual work sessions
Put distractions on hold each week for a two-hour virtual work session via Zoom. With cameras on (or off, if you prefer) and audio off, work alongside fellow bloggers to get your weekly blog post DONE.
Twice-monthly calls for questions and live editing
Twice each month, we'll meet together for a live Zoom call. Watch and listen in as I evaluate as many BBC members' posts as I can in two hours. Editing + community = fun + big learning for all.
Quarterly workshops & guest speakers/interviews
Once each quarter, I'll hold a workshop to share the latest and greatest - whatever will help you write better, blog better, sell more! I'll also interview bright minds and bring in guest speakers to help you grow.
Monthly screen shares
Once a month, I'll host a Facebook Live where I'll share my screen and walk you through a plug-in, tool, or technique. These screen shares will be driven by you, so let me know what you'd like to see!
Blog-share opportunities
Use specific threads to post your requests to 1) be or recruit guest bloggers, 2) give and receive comments on others' blogs, and 3) request the all-important link shares.
Private Facebook community
And of course we'll have our own, private clubber's community where you can meet and socialize with fellow clubbers.
BONUS:
For a limited time, also get lifetime access to Blog Your Brilliance.
Imagine if you hooked one end of a data cable to my brain, and the other end of the cable to yours.
Inside the room labeled "blogging," you find file cabinets and folders overflowing with pieces of paper, sticky notes, printouts, and images--everything I know about blogging.
There's an intro folder that covers bloggy lingo and other blogging basics. And another folder all about the editorial calendar--how to create one strategically, so that it aligns with the outcomes you want in your business. Then there's the audience--who the heck are you writing for, anyway? And what do THEY want?
You see a folder on the nuts and bolts of writing, along with writerly tricks for better writing. You discover where to get ideas--how to create unique content that no one else on the 'net can replicate.
Like I said. It's my brain on blogging.
Everything I've learned since 2002 while working with and blogging for solopreneurs, the owners of mom-and-pop shops, service-based professionals, coaches, consultants, startup CEOs, and marketing executives at small and large businesses.
I've packed all of that up, tossed the rubbish, dusted off the good stuff, organized it, made it pretty, and called it Blog Your Brilliance.
It's about MORE than the mechanics.
Blog Your Brilliance is about YOU.
A lot of blogging programs out there ... MOST programs, for that matter ... focus solely on the mechanics of blogging.
- How to set up a blog
- How to design your blog
- How to choose keywords
- How to write great blog titles
- How to choose images
- How to create an editorial calendar
- How to handle the whole SEO thing
- How to promote your content
- And on, and on, and on
There are 1,000,001 blog-related topics out there to learn. (I've been blogging since the early 2000's, and I still don't know it all!)
You CAN learn those how-tos and mechanics anywhere. You don't need Blog Your Brilliance for that. (Although I do think I make learning that content fun in my own, unique, crazy way!)
What I think you DO need Blog Your Brilliance for is the focus on training and guidance -- almost like mentorship -- that's missing from those other programs. You need Blog Your Brilliance to get a focus on YOU.
It's about you blogging strategically.
What's missing from other programs is -- FIRST -- a focus on YOU in terms of your business. On your messaging. On figuring out what your readers WANT and NEED to hear. On figuring out what you want your blog to do for YOUR business. And then mapping those two together so that you satisfy their needs and wants while achieving the goals you have for your business. We do that in Blog Your Brilliance.
Thank you all! Renae, yes, love your feedback, I have already thought about adding in a couple things and appreciate your guidance. I think today/tomorrow will work on editing and upleveling my 1st two blogs. Love this ... getting me to take action. Yeah!
Michelle Kennedy Rembert
It's about you blogging brilliantly.
Another missing piece is -- SECOND -- a focus on YOU in terms of your brilliance. And in terms of BLOGGING your brilliance. Do you know what your brilliance is? Can you identify what makes you uniquely qualified to offer the products and services you sell? Can you sprinkle bits of that brilliance on every blog post you write? Yep. We'll cover that, too.
Thank you for the wonderful gift Renae! I have enjoyed the blogging challenge. It sparked me into writing about my work.
Caroline Karp
It's about you blogging confidently.
And the final missing piece is -- THIRD -- a focus on YOU in terms of your writing ability and writing confidence. As a highly skilled and experienced marketing editor (yep - I'm owning it!), I'll gently and lovingly point you in the "write" direction. This will happen inside specific threads in our private Facebook group, where you'll have the opportunity to ask for and receive feedback on your work.
You are amazingly talented! One of the mad skills I see is your ability to teach in such a way that we each believe, 'Oh, I can do that!' This is the 'more' you have been calling to you! Own it, girlfriend!!!
Rozlyn Warren
[Your comments] make me feel confident in my writing yet make me look at it with a critical eye ... not just settle for whatever I can bang out. I have always loved the written word and a goal I set as a child was to become a published author. I am reigniting that flame!
Nicke Thiel
The focus on your writing will also happen during our weekly Q&A / Live Editing sessions, where you'll get to watch me edit blog posts LIVE, and listen to me as I share what's going on in my mind when making changes. I know from client experiences that working with a marketing editor can amp up your writing skills and writing confidence BIG TIME, so I know you'll find this component of Blog Your Brilliance valuable as well.
What's included in Blog Your Brilliance?
Kickoff call. The modules, yours for all eternity. A private Facebook group to interact with me and your peers. DAILY blogging prompts. Weekly Q&A / live-editing group calls. AND MORE.
BONUS! Strategic kickoff
You and I will spend 30 mins mapping out where your blog needs to go during the program. We'll create a blogging plan, and you'll work it with my guidance.
Five modules
Each week, get one module, and at least one assignment. I also expect you to write at least one blog post a week over the course of the program. Hey--you are signing up to blog, right?!?
Weekly Q&A and editing calls
Each week, we'll meet on Zoom for two hours. Ask questions, pick my brain, or bring your content to the call and I'll edit it live, so you can know what's going on as I read.
Daily blogging prompts
Although I bet you'll be a fountain of blog post ideas by the time the program is over, I'll get you percolating with daily blogging prompts via email and in the FB group.
A private Facebook group
Yeah, yeah ... can't have an online program without a Facebook group! Ours is no different. Ask questions, meet fellow bloggers, and share your work.
NEW BLOG POSTS!
During the program, with my cheering and guiding, you WILL create brilliant, new content for your blog. It's time to open up and share your brilliance with the world!
IMPORTANT
Because I will run Blog Your Brilliance LIVE, with weekly calls and blog post assignments, your six months of membership to the Brilliant Bloggers Club kicks in AFTER the Blog Your Brilliance program ends.
In other words:
March 25 - Apr 26 = The program Blog Your Brilliance happens, LIVE
April 29 - October 29 = Your six months membership in the Brilliant Bloggers Club
October 29 - onward = $97 a month for continued access to the Brilliant Bloggers Club (Blog Your Brilliance is still yours to keep)
Having just completed your 30 Day Blogging Challenge I am SO ding-dang proud of myself! 30 pieces of completed writing and an established writing habit...SCORE!! Thank you, Renae, for sharing your passion for writing and challenges!
Rozlyn Warren
Ready to Blog Your Brilliance?
Become a founding member of the Brilliant Blogging Club.
Get a six-month membership to the club, and pay just $97 a month after. AND, for a limited time, get free, lifetime access to the Blog Your Brilliance program with your membership.
Let me help you own and consistently communicate that BIG THING inside of you so you can put it out into the world through your blog.
Your investment: $997
BONUS: For a limited time, also get the Blog Post Inspiration Deck!
More than 8,000 ideas.
Endless inspiration.
How many times have you wondered, "What should I write about?!?"
Wonder no more. Use the Blog Post Inspiration Deck whenever you need inspiration for your blog, email newsletter, guest posts, vlog, and social media channels.
Inside the box, you’ll find three categories of 20 cards each:
- 20 TYPE cards — TYPE represents a type of post, like a what-if post or a how-to post.
- 20 TOPIC cards — TOPIC represents a specific idea for the content of the post, such as something funny that happened or a customer question.
- 20 VIBE cards — VIBE represents the spirit of a post, like abundance or flexibility; the vibe can represent the spirit from which you create the post, the spirit you wish readers to feel as they read or view it, or even the topic itself if that’s what comes to mind.
All together, the deck gives you 20 x 20 x 20 — or 8,000 — possible content ideas, enough to keep you generating a piece of content a day for the next 22 years! (Granted, that’s unlikely to happen, but it’s still cool to think about!)
Even more important though, The Blog Post Inspiration Deck gives you endless INSPIRATION.
A Guidebook included in the box gets you up and playing right away. And a longer, in-depth, downloadable Inspiration Ebook gives you detailed descriptions of each TYPE, TOPIC, and VIBE, as well as examples of how to use each of them to develop your posts.
Ready to Blog Your Brilliance?
Become a founding member of the Brilliant Blogging Club with a six-month membership, and pay just $97 a month after.
AND, for a limited time, get free, lifetime access to the Blog Your Brilliance program, PLUS your own copy of the Blog Post Inspiration Deck.
Let me show you how to use all the tools in my arsenal to help you own and consistently communicate that BIG THING inside of you so you can put it out into the world through your blog.
Your investment: $997
Thanks, Renae. I didn't realize that you would be giving so much editing advice - and I really appreciate your time and energy on that. I have become much more conscious of my writing even with my rough drafts. I am grateful for just having the accountability to work on something every day even if I may not publish it. Writing is one of those things that you get better at as you do it.
Laura E. West
RECAP: WHAT'S INCLUDED
FIRST
6-month membership in
the Brilliant Bloggers Club
Daily blogging prompts
Every morning, by email and in our private Facebook group, you'll receive new blogging prompts to keep your creativity flowing all day, every day. Hello creativity, goodbye writer's block!
Weekly post assignments
This is where the pen hits the paper, or where the real work happens. Each week, receive a blog post assignment that gets you consistently blogging your brilliance.
Weekly virtual work sessions
Put distractions on hold each week for a two-hour virtual work session via Zoom. With cameras on (or off, if you prefer) and audio off, work alongside fellow bloggers to get your weekly blog post DONE.
Twice-monthly calls for questions and live editing
Twice each month, we'll meet together for a live Zoom call. Watch and listen in as I evaluate as many BBC members' posts as I can in two hours. Editing + community = fun + big learning for all.
Quarterly workshops and guest speakers / interviews
Once each quarter, I'll hold a workshop to share the latest and greatest - whatever will help you write better, blog better, sell more! I'll also interview bright minds and bring in guest speakers to help you grow.
Monthly screen shares
Once a month, I'll host a Facebook Live where I'll share my screen and walk you through a plug-in, tool, or technique. These screen shares will be driven by you, so let me know what you'd like to see!
Blog-share opportunities
Use specific threads to post your requests to 1) be or recruit guest bloggers, 2) give and receive comments on others' blogs, and 3) request the all-important link shares.
Private Facebook community
And of course we'll have our own, private clubber's community where you can meet and socialize with fellow clubbers.
Well goll darn it Renae Rost Gregoire - You're INSPIRING! I published on Medium just to give it a whirl :)
Jo Ann Wenner
SECOND
Lifetime access to Blog Your Brilliance
BONUS! Strategic kickoff
You and I will spend 30 mins mapping out where your blog needs to go during the program. We'll create a blogging plan, and you'll work it with my guidance.
Five modules
Each week, get one module, and one assignment. I also expect you to write at least one blog post a week over the course of the program.
Weekly Q&A and editing calls
Each week, we'll meet on Zoom for two hours. Ask questions, pick my brain, or bring your content to the call and I'll edit it live, so you can know what's going on as I read.
Daily blogging prompts
Although I bet you'll be a fountain of blog post ideas by the time the program is over, I'll get you percolating with daily blogging prompts via email and in the FB group.
A private Facebook group
Yeah, yeah ... can't have an online program without a Facebook group! Ours is no different. Ask questions, meet fellow bloggers, and share your work.
NEW BLOG POSTS!
During the program, with my cheering and guiding, you WILL create brilliant, new content for your blog. It's time to open up and share your brilliance with the world!
THIRD
Your own copy of the Blog Post Inspiration Deck
Ready to Blog Your Brilliance?
Join me for Blog Your Brilliance today. Get six months' membership inside the Brilliant Bloggers Club, AND get a copy of the Blog Post Inspiration Deck.
Let me help you own and communicate that BIG THING inside of you so you can put it out into the world through your blog.
Your investment: $997
IMPORTANT
Because I will run Blog Your Brilliance LIVE, with weekly calls and blog post assignments, your six months of membership to the Brilliant Bloggers Club kicks in AFTER the Blog Your Brilliance program ends.
In other words:
March 25 - Apr 26 = The program Blog Your Brilliance happens, LIVE
April 29 - October 29 = Your six months membership in the Brilliant Bloggers Club
October 29 - onward = $97 a month for continued access to the Brilliant Bloggers Club (Blog Your Brilliance is still yours to keep)
What my customers are saying:
Someone on my list joined my year-long journey!
Yipee! Thanks to this group I am more intentional about my writing and someone who has been on my list for a long time joined my year-long journey BECAUSE of the Beltane article I sent Monday! Thank you, Renae...!
Rozlyn Warren // Mentor and Transformational Healer
I appreciate your words, feedback, and mentoring.
Thank you, Renae!! Your work here is amazing and so generous. I truly appreciate your words, feedback, and mentoring.
Jo Ann Wenner // Transformational Coach and Consultant
Become a better writer.
Give your readers better experiences.
Are you someone who thinks, "I'm not a good writer"? If so, then Blog Your Brilliance and the Brilliant Bloggers Club are PERFECT for you because I'm a marketing writer and editor by trade. As we work together, you'll see and hear me recommend changes to and create content. You'll see me deeply edit some content, maybe yours, while I explain the WHYs behind changes so you can improve your craft. And improving your craft builds your confidence--and your readers' confidence in you. When you write better, with the reader in mind, you'll improve more than words. You'll improve readability, usability, and trust, all of which lead to better results.
Renae Gregoire // The Entrepreneur's Editor
Hello! I'm Renae Gregoire, marketing writer and editor, blogger and writing coach. I'm so pleased that you're considering working with me through Blog Your Brilliance and the Brilliant Bloggers Club.
Here's what I'd like you to know about me:
- I've been serving clients since 2002
- I see possibilities--in people, in businesses, in content--and know how to give them life
- I think visually and have an eye for design
- I'm your readers' advocate; I'll push you to create easy, enjoyable blog experiences for them
- I collect postcards (ask about my postcard blog!)
- I'm an INFJ who loves 70s music, color, and snow
- I'd be delighted to work with you ... to help you Blog Your Brilliance!
Renae Gregoire
Join My Happy Customers
No, she didn't write this recommendation, but I would have had her do so!
Renae is simply fantastic at writing and editing. She takes extra steps to ensure that she grasps the facts and nuances of your business and message. She also puts structure around your thoughts and challenges you to improve your thinking, messaging, positioning, and overall marketing. No, she didn't write this recommendation, but I would have had her do so!
Marya Ulis // Chief Marketing Officer
Renae is a throwback to a time when craftspeople weren't satisfied until their work was done right.
Renae is a throwback to a time (that probably exists only in legend) when craftspeople weren't satisfied until their work was done right. She did absolutely everything I asked, and a great deal more, to ensure I was happy with the project. I expect top work but it was a very pleasant surprise to learn that Renae clearly cared about the success of my project.
J.D. Sallen // CEO
Talk about "beyond expectations!"
Renae, talk about "beyond expectations!" I can't thank you enough for your work on behalf of my consulting business. While your overall skill and professionalism are outstanding, there are two specific areas that truly stand out. First, your focused expertise in BOTH writing and marketing brings to the table great value for clients (like me) who need integrated support. Second, I am extremely impressed by your ability to get "inside" and understand a business with which you are initially unfamiliar. Not only do you succeed here, but your deep interest in learning about my new business really shined through.
EMORY PETRACK // MD, President
Ready to Blog Your Brilliance?
Join me for Blog Your Brilliance today. Get six months membership inside the Brilliant Bloggers Club, AND get a copy of the Blog Post Inspiration Deck.
Let me help you own and communicate that BIG THING inside of you so you can put it out into the world through your blog.
Your investment: $997
3 important things you'll want to know
It's not easy to hand over oodles of money to a stranger on the Internet. Even if I'm not a stranger to you, you might still find it hard to decide to invest in yourself and your business in this particular way. Hey, I won't be offended if you prefer to take any one of ... what ... hundreds? ... of blogging courses out there on the Internet.
What I offer through Blog Your Brilliance is five weeks' worth of training and knowledge on blogging, weekly calls and interaction inside of our private Facebook group, gentle support to help you improve your writing and your blog. That's in addition to six months of working closely together inside Brilliant Bloggers Club.
Now, for the three things:
01
For Blog Your Brilliance to work, you have to work it. You will have homework, although not too much. Your main work inside Blog Your Brilliance will be to complete your weekly blog post assignments, share them inside the group, and read and comment on other participants' work. If you don't commit to doing the work, then Blog Your Brilliance may wind up as one of those sad courses on your computer trying to convince you that you're a bad, bad human.
02
The minimum length (per the people who study this stuff) for your blog posts is 300 words. However, I do recommend that you aim for at least 500 words. If you can do it, 750. And, even better, 1,000. One thousand words fills two pages of 12-point type single-spaced, which is enough to fill your About page, one landing or sales page, one small ebook, a series of up to four emails, a thorough blog post, a manifesto, or a downloadable report. You can do some serious marketing with 1,000 well-written, easy-to-read words!
03
Sorry, payment plans are not available. Although I understand cash flow woes, I can't offer payment plans because the program lasts only five weeks.
The Best Time to Kickstart Your Blog is NOW.
Your ideal prospects are out there on the Web, searching for exactly what you have to offer. But they'll never know what it is you offer ... you'll never connect with them ... you'll never attract them ... if you lack the blog content that does those things for you. Now is the time. Invest in your success with The Brilliant Bloggers Club and Blog Your Brilliance today.
5 Simple Steps to...
Fabulous new blog posts for your fabulous new readers,
by You
Invest in your success.
Invest in the Brilliant Bloggers Club
and Blog Your Brilliance.
Join me for Blog Your Brilliance today. Get six months' membership inside the Brilliant Bloggers Club, AND get a copy of the Blog Post Inspiration Deck.
Let me help you own and communicate that BIG THING inside of you so you can put it out into the world through your blog.
Your investment: $997
Copyright 2019, Renae Gregoire, The Write Idea