Finally, get your blog going.
Get your message out to the world.

Blog Your Brilliance

You're an entrepreneur, not a blogger.
But you need to blog to grow authority, credibility, and "know, like, and trust."

This is especially true if you're in an industry where YOU are your brand, or where whatever differentiation you can manage is to be had in content marketing. People read blogs. I read blogs. YOU read blogs. So do your prospects. 


You want to feel PROUD to send them to your blog. You want your blog to be filled with excellent content, content that has them reading and thinking things like this:


  • OMG he's telling it just like it is.
  • Wow, I never thought of it that way....
  • Yes, this is exactly what I need to hear.
  • Why is no one else saying this?
  • OMG she's brilliant! I want to hire her!


They'll read your blog posts and sign up for a discovery session. 


They'll download your thoughtfully, artfully crafted lead magnet, which happens to be tucked within a blog post on the same topic.


They'll join your tribe when you offer the invite, which just happens to be positioned right at the end of every blog post.


They'll become part of your tribe so you can send them content that makes them think, makes them smile, makes them grow.


And, if there's a fit between what they need and what you offer, content that makes them buy!

How to destroy credibility by asking for the sale too soon

The thing is ... even if you agreed ... even if you said, "Yes, I need to blog," ... could you? Would you know what to do, what to say? Could you establish and maintain a steady blogging cadence, the heartbeat of your business? Ba dump. Ba bump. Blog post. Blog post. Ba dump. Ba bump. Blog post. Blog post. 

If you already have a blog, maybe you're not happy with it.


Or maybe you started. And then stopped. And then you started ... wrote a few half-hearted pieces ... and then stopped.


Or perhaps you don't know which blog posts to create first, much less what to say.


Maybe when you DO write, you're afraid to put it out there. Maybe you're not the world's best writer and fear being judged. "Um, there's a typo."


Or maybe you simply don't have time to give it your best.


Yep, I've seen (and done!) it all.

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Enter Blog Your Brilliance.

A five-week, five-module program
to kickstart (or restart) your blog. 

You, me, your cohort. 5 weeks. Brilliant blogging.

Imagine if you hooked one end of a data cable to my brain, and the other end of the cable to yours. 


Inside the room labeled "blogging," you find file cabinets and folders overflowing with pieces of paper, sticky notes, printouts, and images--everything I know about blogging.


There's an intro folder that covers bloggy lingo and other blogging basics. And another folder all about the editorial calendar--how to create one strategically, so that it aligns with the outcomes you want in your business. Then there's the audience--who the heck are you writing for, anyway? And what do THEY want?


You see a folder on the nuts and bolts of writing, along with writerly tricks for better writing. You discover where to get ideas--how to create unique content that no one else on the 'net can replicate.


Like I said. It's my brain on blogging.


Everything I've learned since 2002 while working with and blogging for solopreneurs, the owners of mom-and-pop shops, service-based professionals, coaches, consultants, startup CEOs, and marketing executives at small and large businesses. 


I've packed all of that up, tossed the rubbish, dusted off the good stuff, organized it, made it pretty, and called it Blog Your Brilliance.

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But it's about MORE than the mechanics.
Blog Your Brilliance is about YOU.

A lot of blogging programs out there ... MOST programs, for that matter ... focus solely on the mechanics of blogging. 


  • How to set up a blog
  • How to design your blog
  • How to write an editorial calendar
  • How to choose keywords
  • How to write great blog titles
  • How to choose images
  • How to create an editorial calendar
  • How to handle the whole SEO thing
  • How to promote your content
  • And on, and on, and on


There are 1,000,001 blog-related topics out there to learn. (I've been blogging since the early 2000's, and I still don't know it all!) 


You CAN learn those how-tos and mechanics anywhere. You don't need Blog Your Brilliance for that. (Although I do think I make learning that content fun in my own, unique, crazy way!)


What I think you DO need Blog Your Brilliance for is the focus on training and guidance -- almost like mentorship -- that's missing from those other programs. You need Blog Your Brilliance to get a focus on YOU.




It's about you blogging strategically.


What's missing from other programs is -- FIRST -- a focus on YOU in terms of your business. On your messaging. On figuring out what your readers WANT and NEED to hear. On figuring out what you want your blog to do for YOUR business. And then mapping those two together so that you satisfy their needs and wants while achieving the goals you have for your business. We do that in Blog Your Brilliance.


It's about you blogging brilliantly.


Another missing piece is -- SECOND -- a focus on YOU in terms of your brilliance. And in terms of BLOGGING your brilliance. Do you know what your brilliance is? Can you identify what makes you uniquely qualified to offer the products and services you sell? Can you sprinkle bits of that brilliance on every blog post you write? Yep. We'll cover that, too.


It's about you blogging confidently.


And the final missing piece is -- THIRD -- a focus on YOU in terms of your writing ability and writing confidence.  As a highly skilled and experienced marketing editor (yep - I'm owning it!), I'll gently and lovingly point you in the "write" direction. This will happen inside specific threads in our private Facebook group, where you'll have the opportunity to ask for and receive feedback on your work.


It will also happen during our weekly Q&A / Live Editing sessions, where you'll get to watch me edit blog posts LIVE, and listen to me as I share what's going on in my mind when making changes. I know from client experiences that working with a marketing editor can amp up your writing skills and writing confidence big time, so I know you'll find this component of Blog Your Brilliance valuable as well.  




What's included in Blog Your Brilliance?

Kickoff call, just the two of us. The modules, yours for all eternity. A private Facebook group to interact with me and your peers. DAILY blogging prompts. Weekly Q&A / live-editing group calls. AND MORE.

BONUS! Strategic kickoff

You and I will spend 30 mins mapping out where your blog needs to go during the program. We'll create a blogging plan, and you'll work it with my guidance.   

diamond

Five modules

Each week, get one module, and one assignment. I also expect you to write at least one blog post a week over the course of the program. 

road

Weekly Q&A and editing calls

Each week, we'll meet on Zoom for two hours. Ask questions, pick my brain, or bring your content to the call and I'll edit it live, so you can know what's going on as I read.

Daily blogging prompts

Although I bet you'll be a fountain of blog post ideas by the time the program is over, I'll get you percolating with daily blogging prompts via email and in the FB group.

A private Facebook group

Yeah, yeah ... can't have an online program without a Facebook group! Ours is no different. Ask questions, meet fellow bloggers, and share your work. 

NEW BLOG POSTS!

During the program, with my cheering and guiding, you WILL create brilliant, new content for your blog. It's time to open up and share your brilliance with the world!

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BONUS: For a limited time, also get the Blog Post Inspiration Deck!

More than 8,000 ideas. Endless inspiration.


How many times have you wondered, "What should I write about?!?"


Wonder no more. Use the Blog Post Inspiration Deck whenever you need inspiration for your blog, email newsletter, guest posts, vlog, and social media channels.


Inside the box, you’ll find three categories of 20 cards each:

  • 20 TYPE cards — TYPE represents a type of post, like a what-if post or a how-to post.
  • 20 TOPIC cards — TOPIC represents a specific idea for the content of the post, such as something funny that happened or a customer question.
  • 20 VIBE cards — VIBE represents the spirit of a post, like abundance or flexibility; the vibe can represent the spirit from which you create the post, the spirit you wish readers to feel as they read or view it, or even the topic itself if that’s what comes to mind.


All together, the deck gives you 20 x 20 x 20 — or 8,000 — possible content ideas, enough to keep you generating a piece of content a day for the next 22 years! (Granted, that’s unlikely to happen, but it’s still cool to think about!)

Even more important though, The Blog Post Inspiration Deck gives you endless INSPIRATION.

Guidebook included in the box gets you up and playing right away. And a longer, in-depth, downloadable Inspiration Ebook gives you detailed descriptions of each TYPE, TOPIC, and VIBE, as well as examples of how to use each of them to develop your posts.

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BONUS: For a limited time, also get 6 free months in the Brilliant Bloggers Club!

Brilliance Bloggers Club, an online blogging support community

I'm so excited to bring you the Brilliant Bloggers Club, a membership club for entrepreneurial and business-owning bloggers who want ongoing support to keep the blog fires blazing.


The Brilliant Bloggers Club begins AFTER Blog Your Brilliance ends.


You see, during Blog Your Brillianceyou'll learn HOW to blog, and get great practice blogging. In the Brilliant Bloggers Club, you'll get six more months' worth of the accountability and support you need to KEEP blogging!


Here's what you'll get as a member of the Brilliant Bloggers Club:

Daily blogging prompts

Every morning, by email and in our Facebook group, you'll receive new blogging prompts to keep your creativity flowing all day, every day. Bye bye writer's block!

Quarterly live-editing calls

Once a quarter, we'll meet together for a live Zoom call. Watch and listen in as I evaluate as many BBC member's posts as I can in two hours. Editing + community! 

Weekly post assignments

This is where the pen hits the paper, or where the real work happens. Each week, receive a blog post assignment that gets you consistently blogging your brilliance. 

Blog-share opportunities

Use specific threads to post your requests to 1) be or recruit guest bloggers, 2) give and receive comments on others' blogs, and 3) request the all-important link shares.

Monthly FB Live trainings

Each month, get in-depth trainings focused on specific topics related to blogging, for instance, long-tail keywords, on-page and off-page SEO, and blogging and list growth.

Private Facebook community

And of course we'll have our own, private clubber's community where you can meet and socialize with fellow clubbers and (on a slightly more limited basis) me. 


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Ready to Blog Your Brilliance?

Join me for Blog Your Brilliance today. Get six months membership inside the Brilliant Bloggers Club, AND get a copy of the Blog Post Inspiration Deck.

 

Let me help you own and communicate that BIG THING inside of you so you can put it out into the world through your blog.


Your investment: $997



Here's a recap of what you get

Blog Your Brilliance

BONUS! Strategic kickoff

You and I will spend 30 mins mapping out where your blog needs to go during the program. We'll create a blogging plan, and you'll work it with my guidance.   

diamond

Five modules

Each week, get one module, and one assignment. I also expect you to write at least one blog post a week over the course of the program. 

road

Weekly Q&A and editing calls

Each week, we'll meet on Zoom for two hours. Ask questions, pick my brain, or bring your content to the call and I'll edit it live, so you can know what's going on as I read.

Daily blogging prompts

Although I bet you'll be a fountain of blog post ideas by the time the program is over, I'll get you percolating with daily blogging prompts via email and in the FB group.

A private Facebook group

Yeah, yeah ... can't have an online program without a Facebook group! Ours is no different. Ask questions, meet fellow bloggers, and share your work. 

NEW BLOG POSTS!

During the program, with my cheering and guiding, you WILL create brilliant, new content for your blog. It's time to open up and share your brilliance with the world!


PLUS
3-month membership, for free

Brilliance Bloggers Club, an online blogging support community

Daily blogging prompts

Every morning, by email and in our Facebook group, you'll receive new blogging prompts to keep your creativity flowing all day, every day. Bye bye writer's block!

Quarterly live-editing calls

Once a quarter, we'll meet together for a live Zoom call. Watch and listen in as I evaluate as many BBC member's posts as I can in two hours. Editing + community! 

Weekly post assignments

This is where the pen hits the paper, or where the real work happens. Each week, receive a blog post assignment that gets you consistently blogging your brilliance. 

Blog-share opportunities

Use specific threads to post your requests to 1) be or recruit guest bloggers, 2) give and receive comments on others' blogs, and 3) request the all-important link shares.

Monthly FB Live trainings

Each month, get in-depth trainings focused on specific topics related to blogging, for instance, long-tail keywords, on-page and off-page SEO, and blogging and list growth.

Private Facebook community

And of course we'll have our own, private clubber's community where you can meet and socialize with fellow clubbers and (on a slightly more limited basis) me. 


PLUS
The Blog Post Inspiration Deck


Ready to Blog Your Brilliance?

Join me for Blog Your Brilliance today. Get six months membership inside the Brilliant Bloggers Club, AND get a copy of the Blog Post Inspiration Deck.

 

Let me help you own and communicate that BIG THING inside of you so you can put it out into the world through your blog.


Your investment: $997

What my customers are saying:

Someone on my list joined my year-long journey!

Yipee! Thanks to this group I am more intentional about my writing and someone who has been on my list for a long time joined my year-long journey BECAUSE of the Beltane article I sent Monday! Thank you, Renae...!

Rozlyn Warren  //  Mentor and Transformational Healer

I appreciate your words, feedback, and mentoring.

Thank you, Renae!! Your work here is amazing and so generous. I truly appreciate your words, feedback, and mentoring.

Jo Ann Wenner  //  Transformational Coach and Consultant


Become a better writer.
Give your readers better experiences. 

Are you someone who thinks, "I'm not a good writer"? If so, then Blog Your Brilliance and the Brilliant Bloggers Club are PERFECT for you because I'm a marketing writer and editor by trade. As we work together, you'll see and hear me recommend changes to and create content. You'll see me deeply edit some content, maybe yours, while I explain the WHYs behind changes so you can improve your craft. And improving your craft builds your confidence--and your readers' confidence in you. When you write better, with the reader in mind, you'll improve more than words. You'll improve readability, usability, and trust, all of which lead to better results. 

Renae Gregoire  //  The Entrepreneur's Editor


Hello! I'm Renae Gregoire, marketing writer and editor, blogger and writing coach. I'm so pleased that you're considering working with me through Blog Your Brilliance and the Brilliant Bloggers Club.


Here's what I'd like you to know about me:


  • I've been serving clients since 2002
  • I see possibilities--in people, in businesses, in content--and know how to give them life
  • I think visually and have an eye for design
  • I'm your readers' advocate; I'll push you to create easy, enjoyable blog experiences for them
  • I collect postcards (ask about my postcard blog!)
  • I'm an INFJ who loves 70s music, color, and snow
  • I'd be delighted to work with you ... to help you Blog Your Brilliance!

Renae Gregoire

Join My Happy Customers

No, she didn't write this recommendation, but I would have had her do so!

Renae is simply fantastic at writing and editing. She takes extra steps to ensure that she grasps the facts and nuances of your business and message. She also puts structure around your thoughts and challenges you to improve your thinking, messaging, positioning, and overall marketing. No, she didn't write this recommendation, but I would have had her do so!

Marya Ulis  //  Chief Marketing Officer

Renae is a throwback to a time when craftspeople weren't satisfied until their work was done right.

Renae is a throwback to a time (that probably exists only in legend) when craftspeople weren't satisfied until their work was done right. She did absolutely everything I asked, and a great deal more, to ensure I was happy with the project. I expect top work but it was a very pleasant surprise to learn that Renae clearly cared about the success of my project.

J.D. Sallen  // CEO

Talk about "beyond expectations!"

Renae, talk about "beyond expectations!" I can't thank you enough for your work on behalf of my consulting business. While your overall skill and professionalism are outstanding, there are two specific areas that truly stand out. First, your focused expertise in BOTH writing and marketing brings to the table great value for clients (like me) who need integrated support. Second, I am extremely impressed by your ability to get "inside" and understand a business with which you are initially unfamiliar. Not only do you succeed here, but your deep interest in learning about my new business really shined through. 

EMORY PETRACK  //  MD, President


Ready to Blog Your Brilliance?

Join me for Blog Your Brilliance today. Get six months membership inside the Brilliant Bloggers Club, AND get a copy of the Blog Post Inspiration Deck.

 

Let me help you own and communicate that BIG THING inside of you so you can put it out into the world through your blog.


Your investment: $997

3 important things you'll want to know

It's not easy to hand over oodles of money to a stranger on the Internet. Even if I'm not a stranger to you, you might still find it hard to decide to invest in yourself and your business in this particular way. Hey, I won't be offended if you prefer to take any one of ... what ... hundreds? ... of blogging courses out there on the Internet.


What I offer is five weeks' worth of training and knowledge on blogging, weekly calls and interaction inside of our private Facebook group, gentle support to help you improve your writing and your blog, plus three months of working closely together inside of The Brilliant Bloggers Club. Now, for the three things:

book

01

For Blog Your Brilliance to work, you have to work it. You will have homework, although not too much. Your main work inside Blog Your Brilliance will be to complete your weekly blog post assignments, share them inside the group, and read and comment on other participants' work. If you don't commit to doing the work, then Blog Your Brilliance may wind up as one of those sad courses on your computer trying to convince you you're bad.

book

02

The minimum length (per the people who study this stuff) for your blog posts is 300 words. However, I do recommend that you aim for at least 500 words. If you can do it, 750. And, even better, 1,000. One thousand words fills two pages of 12-point type single-spaced, your About page, one landing or sales page, one small ebook, a series of up to four emails, a thorough blog post, a manifesto, or a downloadable report. You can do some serious marketing with 1,000 well-written, easy-to-read words!

book

03

Sorry, payment plans are not available. Although I understand cash flow woes, I can't offer payment plans because the program lasts only five weeks. 

The Best Time to Kickstart Your Blog is NOW.

Your ideal prospects are out there on the Web, searching for exactly what you have to offer. But they'll never know what it is you offer ... you'll never connect with them ... you'll never attract them ... if you lack the blog content that does those things for you. Now is the time. Invest in your success with Blog Your Brilliance today. 

5 Simple Steps to...

Fabulous new blog posts for your fabulous new readers,

by You

Invest in your success.
Invest in Blog Your Brilliance.

Join me for Blog Your Brilliance today. Get six months membership inside the Brilliant Bloggers Club, AND get a copy of the Blog Post Inspiration Deck.

 

Let me help you own and communicate that BIG THING inside of you so you can put it out into the world through your blog.


Your investment: $997

Copyright 2019, Renae Gregoire, The Write Idea

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