When I first started researching blog post types, I was dumbstruck at how many different types of blog post exist.
In my upcoming card deck — The Blog Post Inspiration Deck — I cover 20 blog post types, from how-tos and listicles to success story posts. And I have another 40 types standing in wait for the deck’s two expansion packs.
That’s 60 blog post types right there.
I tell you this because … well … it’s kind of hard to create a blog post template that covers each and every blog post you’ll ever write from now until the end of the universe.
But still, if you’re a new blogger, you could probably use at least SOME guidance, right? Like:
That’s what this blog post is for–to answer those and perhaps a few other burning questions you may have about blogging.
Oh — and it’s also to give you a template of sorts to use as you create your first posts.
Let’s start at the start … with the headline.
The Internet is FLOODED with content. There’s so much content, and so much content about content, that readers like you and me are drowning.
If you want your posts to stand out like a life preserver in the sea of sameness, you first need a good blog post title, or headline.
Here are characteristics of (what are to me) good headlines, based upon more than 15 years of experience working online. Good headlines:
You don’t have to cram all of those rules into a single headline though.
Could you imagine a headline like this?
Hmmm. That’s not actually half bad, although it is a tad over, at 73 characters and 12 words.[Hint: I found the character and word count using this cool, online tool: WordCounter.net. Just copy and paste, and get your counts!]
Next, after the headline, comes the introduction, followed by the body of your post. For the body, I’ll give you a simple formula to follow as much or as little as you want.
In your introduction, tell ’em what you’re going to tell ’em, and why that information is crucial to their well-being, their business, their entire life!
Okay, I’m sure it’s not that crucial, but you get the idea.
And, use short opening sentences.
I don’t always follow this rule, but I do like to write short introduction sentences that draw the reader right in.
Here’s one example of a blog post opening from one of my posts called, “Is your long-form content killing readers?”
Notice the short sentences? They make the piece easy to get into, with the hope being that once the reader is “in,” she’ll keep on reading.
Next, let’s look at the body of your blog post.
For the body, I suggest this basic, starter formula:
As I mentioned at the outset of this post, there are soooo many types of blog posts, so whatever outline I provided here has to fit a good number of types. And I think that my outline here fits that bill.
Next up: Blog post essentials.
Support, evidence, examples, and photos are also crucial components of a blog post.
A photo illustrating support would fit nicely right about now.
Isn’t that nice?
That photo comes from Unsplash, my favorite free photography site on the Internet.
Other good sites include:
Pardon my nerd for a moment, but I’m a Star Trek fan. In one episode of The Next Generation, the Enterprise and her crew happen upon a ship inhabited by an intergalactic species called the Pakleds.
Captain Riker has a strange conversation with the Pakled leader once they’ve made contact. (I highlighted the relevant line in yellow.)
The Pakled captain says that they’re looking for things that make them go.
Your readers need you to help them “go.”
And that’s what I hope this blog post has provided you: a few things to make your blog “go.”
If you’ve found it helpful, join my tribe below for ongoing content goodness and more help with your blog, your content, your content marketing, and lots of other things small business.
P.S. This is post #1 in my 30 Day Blogging Challenge!
P.P.S. Curious? Join my tribe to learn more!
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Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.