This client, an executive in the foreign currency industry, wanted to share his insights on a hot news topic of interest to his target audience.
I interviewed him for a few minutes, and then plundered the articles he mentioned plus others I planned to use as support in the piece. For further fodder, I also dipped into case studies I'd written for his company earlier in the year.
The resulting piece could be a trade article, or a blog post. Right now, it's more suited as a trade article. If I were publishing this piece on a blog, I'd add more headlines, bullet points, and images to break up the text, make the piece look easier to consume, and carry the reader along.
Click the image below to view the ghosted executive article / blog post.
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Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.