Blog post sample for the finance industry | Marketing content writer |

Blog post sample for the finance industry

How an executive ghostwriter brings your insights to the world 

This client, an executive in the foreign currency industry, wanted to share his insights on a hot news topic of interest to his target audience.  

I interviewed him for a few minutes, and then plundered the articles he mentioned plus others I planned to use as support in the piece. For further fodder, I also dipped into case studies I'd written for his company earlier in the year. 

The resulting piece could be a trade article, or a blog post. Right now, it's more suited as a trade article. If I were publishing this piece on a blog, I'd add more headlines, bullet points, and images to break up the text, make the piece look easier to consume, and carry the reader along.

View the article / blog post sample

Click the image below to view the ghosted executive article / blog post.

A ghostwritten article for an executive in the finance industry

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About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.