How an executive ghostwriter brings your insights to the world
This client, an executive in the foreign currency industry, wanted to share his insights on a hot news topic of interest to his target audience.
I interviewed him for a few minutes, and then plundered the articles he mentioned plus others I planned to use as support in the piece. For further fodder, I also dipped into case studies I'd written for his company earlier in the year.
The resulting piece could be a trade article, or a blog post. Right now, it's more suited as a trade article. If I were publishing this piece on a blog, I'd add more headlines, bullet points, and images to break up the text, make the piece look easier to consume, and carry the reader along.
View the article / blog post sample
Click the image below to view the ghosted executive article / blog post.
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