This client, an executive in the foreign currency industry, wanted to share his insights on a hot news topic of interest to his target audience.
I interviewed him for a few minutes, and then plundered the articles he mentioned plus others I planned to use as support in the piece. For further fodder, I also dipped into case studies I'd written for his company earlier in the year.
The resulting piece could be a trade article, or a blog post. Right now, it's more suited as a trade article. If I were publishing this piece on a blog, I'd add more headlines, bullet points, and images to break up the text, make the piece look easier to consume, and carry the reader along.
Click the image below to view the ghosted executive article / blog post.
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Renae Gregoire works with passionate people who need help capturing their brilliance and conveying it clearly, concisely, and effectively. She pulls out the bits of knowledge and wisdom that live inside you, organizes those bits into coherent, reader-focused messages, and then builds on those messages to create anything from a piece to a suite of marketing content designed to lead people to say YES to your offers.