Blog post to promote research results | Marketing content writer |

Blog post to promote research results

Promoting research results by pointing to "What's in it for me"

This client, a B2B SaaS company, wanted to promote the results of a research study, and to do so in such a way that would attract the interest of a particular audience.  

The answer was simple: Create a blog post that said, in essence, "Here are the results, and here's what they mean for you." 

I also searched for and suggested relevant images we could use to break up the text. 

View the blog post

Click the image below to view the resulting blog post.

Using a blog post to make your news attractive to readers

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About the Author

Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.

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