Blog post to promote research results | Marketing content writer |

Blog post to promote research results

Promoting research results by pointing to "What's in it for me"

This client, a B2B SaaS company, wanted to promote the results of a research study, and to do so in such a way that would attract the interest of a particular audience.  

The answer was simple: Create a blog post that said, in essence, "Here are the results, and here's what they mean for you." 

I also searched for and suggested relevant images we could use to break up the text. 

View the blog post

Click the image below to view the resulting blog post.

Using a blog post to make your news attractive to readers

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About the Author

Renae Gregoire works with passionate people who need help capturing their brilliance and conveying it clearly, concisely, and effectively. She pulls out the bits of knowledge and wisdom that live inside you, organizes those bits into coherent, reader-focused messages, and then builds on those messages to create anything from a piece to a suite of marketing content designed to lead people to say YES to your offers.

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