Promoting research results by pointing to "What's in it for me"
This client, a B2B SaaS company, wanted to promote the results of a research study, and to do so in such a way that would attract the interest of a particular audience.
The answer was simple: Create a blog post that said, in essence, "Here are the results, and here's what they mean for you."
I also searched for and suggested relevant images we could use to break up the text.
View the blog post
Click the image below to view the resulting blog post.
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