Inspiring and educating members with ghosted CEO blog-style articles
I've been ghostwriting a monthly article for my CEO client since 2014. That's a lot of articles! And I still enjoy writing them each and every month because the topics are diverse and the writing is fun.
I've actually learned a lot writing these pieces, which range from book reviews to interviews to articles that tie into current events to pieces relate to running a business and selling and marketing in my client's niche industry.
I maintain an editorial calendar for the pieces as well, so we know what we're writing about when, and when we can tie into events and happenings in the world at large. I've tied inspiration and education into topics like the Oscars, the World Cup, and, in the sample I share here, Seinfeld.
Although these pieces are distributed to my client's membership base as a single-article newsletter, they're structured like blog posts, and would work well in that format as well.
View the sample blog-style article
Click the image below to view the piece I wrote as an executive ghostwriter.
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