Before and after success story example | Marketing content writer | ineedcopy.com

Before and after success story sample

Turning a disjointed success story into a success story that flows

This client called on me to power-up her company's marketing collateral, including what she called "case studies." Although I think of case studies as being much more technical in nature than this example story is, I also think that what you call the thing doesn't matter; what it communicates does!

The example illustrates how I rewrote one particular story, showing you both the "before" and "after" versions. Notice how my version is more story-like, and therefore a bit easier to read.

View the before-and-after success story

Click on the following image to view the before-and-after story comparison.​

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About the Author

Renae Gregoire works with passionate people who need help capturing their brilliance and conveying it clearly, concisely, and effectively. She pulls out the bits of knowledge and wisdom that live inside you, organizes those bits into coherent, reader-focused messages, and then builds on those messages to create anything from a piece to a suite of marketing content designed to lead people to say YES to your offers.

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