Before and after success story example | Marketing content writer |

Before and after success story sample

Turning a disjointed success story into a success story that flows

This client called on me to power-up her company's marketing collateral, including what she called "case studies." Although I think of case studies as being much more technical in nature than this example story is, I also think that what you call the thing doesn't matter; what it communicates does!

The example illustrates how I rewrote one particular story, showing you both the "before" and "after" versions. Notice how my version is more story-like, and therefore a bit easier to read.

View the before-and-after success story

Click on the following image to view the before-and-after story comparison.​

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About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.