Before and after success story example | Marketing content writer |

Before and after success story sample

Turning a disjointed success story into a success story that flows

This client called on me to power-up her company's marketing collateral, including what she called "case studies." Although I think of case studies as being much more technical in nature than this example story is, I also think that what you call the thing doesn't matter; what it communicates does!

The example illustrates how I rewrote one particular story, showing you both the "before" and "after" versions. Notice how my version is more story-like, and therefore a bit easier to read.

View the before-and-after success story

Click on the following image to view the before-and-after story comparison.​

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About the Author

Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.

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